Senior Product Marketing Manager, Consumer Experience

About the Role

This position sits within the consumer marketing team and focuses on shaping the strategy, messaging, and launch plans for LinkedIn’s core consumer experience. The goal is to support a platform that helps professionals connect, grow, and succeed. The role works across product management, design, engineering, research, marketing, and communications to help define the future direction of consumer products and the roadmap behind them.

The role is based in San Francisco, Mountain View, Chicago, or New York. The work arrangement is hybrid, meaning you will split time between working from home and working from a LinkedIn office on selected days based on team needs.

Responsibilities

• Help define the direction of LinkedIn’s consumer-facing product experiences by using member insights and partnering closely with product and design teams.
• Lead market research and competitive analysis to guide new product ideas and messaging across the core consumer journey.
• Create positioning, messaging, and go-to-market plans for new launches, including the right channels for rollout.
• Share product changes and updates with members in a clear, engaging way by turning technical details into compelling stories.
• Act as a go-to expert on the consumer space and spread key learnings across the organization.
• Plan, monitor, and evaluate experiments and campaigns to understand their effect on core performance metrics.

Requirements

• A bachelor’s degree or an equivalent level of practical experience is required.
• At least 4 years of marketing experience, ideally with a background in product marketing.
• Preferred: 3 or more years marketing consumer digital products.
• Preferred: a strong history of shaping product direction and helping launch experiences that create clear business value.
• Preferred: the ability to use customer and market insights to make decisions, set priorities, and improve positioning, messaging, and audience targeting.
• Preferred: comfort working in a fast-moving, high-pressure environment while managing several projects and competing priorities.
• Preferred: hands-on experience with A/B testing and growth-focused experimentation.
• Preferred: excellent written and verbal communication skills, with the ability to simplify complex technical topics into clear, persuasive narratives.

Compensation and Benefits

The salary range for this position is $125,000 to $195,000 per year. Final compensation depends on factors such as skills, experience, certifications, and work location, and may vary in other locations due to labor-market differences.

The overall compensation package may also include an annual performance bonus, stock, benefits, and/or other incentive compensation plans.

Additional Information

LinkedIn follows fair and equitable compensation practices. The company is an equal opportunity employer and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected category.

LinkedIn is committed to providing an inclusive and accessible hiring experience for people with disabilities. If you need a reasonable accommodation to search for a role, apply, or take part in the interview process, you can request support by describing the accommodation needed for a disability-related limitation.

Examples of accommodations include alternate-format or read-aloud documents, accessible interview locations, a service dog during interviews, or a sign language interpreter.

Accommodation requests are usually answered within three business days. Requests unrelated to disability accommodations, such as application follow-up, will not receive a response.

LinkedIn does not retaliate or discriminate against employees or applicants for discussing or disclosing pay information, subject to the legal exceptions described in its policy.

Under the San Francisco Fair Chance Ordinance, candidates with arrest and conviction records will be considered for employment.

As a federal contractor, LinkedIn follows applicable pay transparency and non-discrimination requirements.

LinkedIn also provides privacy and compliance notices for job candidates covering personal data handling, E-Verify participation, and right-to-work information.