Senior National Account Manager

Role Overview

This position calls for a seasoned, commercially focused Senior National Account Manager to shape and grow strategic partnerships across major retail and wholesale routes to market in the beauty industry. The role is centred on generating profitable sales expansion across Grocery, Pharmacy Groups, Department Stores, and Wholesale accounts, while managing a portfolio that spans both premium and mass-market beauty brands.

The right person will bring strong commercial judgement, excellent stakeholder management, and a consistent record of driving performance in fast-moving consumer goods and beauty markets.

Key Responsibilities

• Create and implement yearly account plans for all assigned national customers, ensuring alignment with wider company and brand goals.
• Lead negotiations on annual trading terms, promotional activity, pricing, and other commercial conditions.
• Develop durable strategic relationships with priority customers to improve distribution, visibility, and profitability.
• Spot and act on opportunities to broaden category reach and unlock additional growth.
• Oversee business development across grocery multiples, pharmacy chains, and buying groups.
• Deliver against sales, margin, and market share objectives across all brands and channels.
• Handle forecasting, budget setting, promotional investment, and return-on-investment analysis.
• Partner with Brand, Marketing, and Category teams to build customer-led growth plans.
• Drive range reviews, new product introductions, and seasonal promotional activity.
• Work alongside Supply Chain teams to improve forecast accuracy and maintain product availability.

Key Accountabilities

• Meeting annual sales and margin goals.
• Improving market share and distribution coverage.
• Securing successful customer trading agreements.
• Achieving promotional ROI objectives.
• Maintaining accurate forecasts and effective budget control.
• Deepening strategic relationships with key customers.

Experience and Qualifications

Essential:

• At least 7 to 10 years of National Account Management experience within Beauty, Cosmetics, FMCG, or Personal Care.
• Demonstrated success managing large retail customers across grocery multiples, pharmacy groups, department stores, and wholesale channels.
• Strong evidence of meeting sales and profitability goals.
• Substantial experience negotiating annual agreements and commercial terms.
• Advanced capability in financial analysis and commercial planning.
• Excellent presentation skills and the ability to influence stakeholders effectively.

Desirable:

• A degree in Business, Marketing, Commerce, or a similar subject.
• Experience with both premium and mass-market beauty portfolios.
• Understanding of category management and shopper behaviour insights.
• Exposure to e-commerce and omnichannel retail environments.

Key Competencies

• Commercial thinking and strategic planning
• Negotiation and influence
• Relationship building and account management
• Goal-driven and performance-focused approach
• Financial analysis and numerical capability
• Leadership and collaboration across teams
• Flexibility and resilience
• Strong organisation and planning skills

Ideal Candidate

The ideal applicant is a commercially sharp beauty sales professional who has managed complex national accounts and worked across multiple sales channels. You should be confident in building trusted partnerships, negotiating meaningful agreements, and delivering growth for a varied portfolio of leading beauty brands. A mix of strategic thinking and hands-on execution is essential, along with a genuine drive to achieve strong commercial outcomes.

Location

Flexible / hybrid working arrangement. Primary location stated as Ashbourne, County Meath, Ireland.