Senior Media Planning Executive

About ZURU

ZURU is built around a strong focus on innovation, automation, and challenging traditional ways of doing business. The company operates across toys, technology, and FMCG, with brands designed to reshape their categories.

Established in 2003 by brothers Nick and Mat Mowbray, ZURU has expanded to more than 5,000 people working across 30+ countries. Its portfolio includes globally recognised toy brands such as Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers, along with FMCG brands like MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

The organisation is known for high-impact marketing and was recently recognised as Marketing Team of the Year at the 2025 NZ Marketing Awards.

Role Overview

This position owns media planning for a portion of the ZURU Toys brand portfolio, with a focus on improving innovation, planning quality, and performance outcomes. The role supports digital activity across platforms such as TikTok, YouTube, Meta, and other channels, while also looking for opportunities in areas like The Trade Desk, Snapchat, retail media, and additional digital environments.

A key part of the job is building better planning processes and audience frameworks, and helping connect creative content, media, data, and business goals. You will work closely with media buying, analytics, and brand marketing teams to make sure campaigns are aligned and deliver measurable results.

This is an opportunity to contribute in a fast-moving, globally connected business that values experimentation, learning, and cross-functional collaboration.

Responsibilities

• Own media planning for selected brands within the ZURU Toys portfolio, adapting focus as business priorities change.
• Create planning strategies that are grounded in insights, effective in market, and aligned with each brand’s goals.
• Build a strong understanding of the brands and their customers to support execution across multiple markets.
• Coordinate with media buying, data, global, and local teams to keep campaigns aligned and execution consistent.
• Use a test-and-learn approach to explore new platform opportunities, audience structures, and content methods that improve media performance.
• Partner with technology vendors to uncover new capabilities and strengthen planning and measurement practices.
• Contribute to the development of global reporting processes and reporting frequency.
• Work with key stakeholders to generate and share insights that improve media and strategy across the wider business.
• Help create a unified media and marketing workflow that supports stronger collaboration across local and international teams.
• Use external partners to broaden knowledge and support capability building across wider marketing teams.

Requirements

• Strong interest in strategy and planning for engaging, playful brands.
• At least 3 years of experience in digital marketing or media planning.
• Hands-on experience with Google, TikTok, and Meta advertising products.
• Willingness to listen, learn, and adjust approach to keep improving results.
• Confidence to share views constructively and professionally.
• Ability to juggle multiple tasks, take initiative, stay organised, prioritise well, and manage time effectively.
• Comfort working in a fast-paced environment with a strong bias toward action.
• Sense of accountability for team output and personal growth.
• Preference for an office-based environment in Auckland, New Zealand.

Culture and Benefits

ZURU describes its workplace as high-performing, ambitious, and collaborative, with a strong emphasis on learning, improving, and achieving together while still having fun. Team members are encouraged to take ownership of their careers and make the most of the growth opportunities available in a rapidly expanding global business.

The company also notes that it supports employee wellbeing through a range of benefits and tools, though specific benefit details are not listed.

Additional Information

This role is based in Auckland, New Zealand and requires on-site work. The company refers to a strong office culture and expects the successful candidate to be comfortable working in that environment.

No salary, vacancy count, start date, or application deadline was provided in the source information.

ZURU’s closing tagline is “Tomorrow Reimagined.”