Local Marketing Coordinator - Toys

About ZURU

ZURU is committed to transforming industries through innovative automation and radical change. With focal areas including ZURU Toys, ZURU Tech, and ZURU Edge, the company delivers innovative play experiences, construction innovations, and modern consumer FMCG brands. Founded in 2003 by entrepreneurial brothers Nick and Mat Mowbray, ZURU now employs over 5,000 people globally across more than 30 locations. Its internationally acclaimed toy brands include Bunch O Balloons, Mini Brands, and Rainboworns, while FMCG offerings feature MONDAY Haircare and others.

Role Overview

As Local Marketing Coordinator for the European market, you serve as the vital link between global brand strategies and local execution. You will fully manage media budgets by brand and channel, develop integrated campaigns, and use analytics to optimize performance. This role requires excellent planning, communication, and organizational skills to ensure campaigns align with business goals and deliver measurable impact.

Key Duties

• Manage the local media budget for Europe, allocating funds efficiently based on brand priorities and sales trends.
• Develop comprehensive media plans across digital, social, video, retail media, and other paid channels to meet brand and commercial targets within budget.
• Create precise, results-driven briefs for the in-house digital agency and maintain full project oversight including timeline, deliverables, budget, and quality.
• Coordinate campaign execution across markets, ensuring all marketing assets meet brand guidelines and approvals before launch.
• Track campaign KPIs, adjust spending to optimize outcomes, and identify risks or opportunities promptly.
• Analyze campaign results, extract insights, and present clear post-campaign reports to internal stakeholders and senior leadership.
• Prepare polished media summaries for retailers to support sales efforts and partnerships.
• Collaborate closely with global marketing, local sales, the agency, and regional teams to align media efforts with broader business objectives.
• Stay informed on media trends and competitor activity in Europe, introducing innovative ideas for media investment.
• Provide additional support to the local marketing team on projects as needed.

Qualifications & Attributes

• Strong commercial intuition linking media investment directly to sales and business results.
• Exceptional analytical capabilities for performance tracking and reporting.
• Proactive problem-solving mindset, able to diagnose issues and implement solutions independently.
• Excellent written and verbal communication skills suited for agency interactions and leadership presentations.
• Highly organized with the ability to manage multiple simultaneous campaigns and shifting priorities efficiently.
• Collaborative team player, capable of working across teams and external partners.
• Detail-oriented with a commitment to accuracy and quality.
• Preferably holds a degree in Marketing or Business.

Why Join ZURU?

• Opportunity to lead the local media strategy for fast-growing toy brands in Europe with significant budgets and autonomy.
• Ability to influence and own the complete marketing process from budgeting to campaign results.
• Work in a dynamic, supportive, and fast-paced marketing environment that encourages collaboration and innovation.
• Engage campaigns that reach millions of families across multiple European markets.