Senior Marketing Manager

About the Role

EPOS is a rapidly expanding AI-driven digitalisation company focused on building Southeast Asia’s leading SME point-of-sale digitalisation ecosystem. In Singapore, our business operates two commercial tracks: a legacy high-ticket POS solution and EPOS360, a comprehensive app-based platform tailored for high-volume merchant acquisition.

The Senior Marketing Manager for Singapore will oversee daily marketing operations, ensuring execution aligns with strategic goals set by the Head of Marketing, International. This individual will lead the Singapore marketing team, drive demand generation across both business divisions, and guarantee disciplined, commercially-driven campaign execution.

This position requires a proactive, commercially savvy marketer who embraces ownership and thrives in fast-paced environments. The role involves independent decision-making, team accountability, and driving measurable outcomes with a clear progression path for the right candidate.

Key Responsibilities

• Lead the daily operations of Singapore’s marketing team, including performance marketing, social media, content creation, design, and video production.
• Align ground-level execution with higher-level strategies, ensuring the team remains coordinated and unimpeded.
• Set high standards for team deliverables and support professional growth.
• Make autonomous decisions on campaigns and marketing projects, escalating strategic issues only when necessary.
• Design and implement integrated demand generation campaigns supporting revenue and merchant acquisition objectives.
• Manage and optimize paid campaigns across platforms such as Meta and Google, with the readiness to engage hands-on when needed.
• Oversee Email Direct Marketing (EDM) nurture flows, WhatsApp broadcasts, and direct mail communications.
• Organize sales workshops, merchant events, and brand activations to bolster commercial efforts.
• Supervise Singapore’s social media presence to ensure content aligns with strategic messaging rather than just trends.
• Collaborate with social media, content, videography, and design teams to elevate messaging, positioning, storytelling, and asset quality to brand standards.
• Maintain ownership of key marketing KPIs including lead volume, cost per lead, merchant acquisition, and campaign return on investment.
• Provide regular data-driven performance reporting to the Head of Marketing with actionable improvements.
• Identify inefficiencies or gaps in marketing activities and propose effective solutions to enhance results.