Senior Marketing Manager

About the Role

Line Change is hiring a resourceful Senior Marketing Manager who can both shape the marketing strategy and carry it through execution. In this role, you will lead integrated campaigns across multiple channels, helping increase brand visibility, attract new customers, and support revenue growth. You’ll also bring stronger structure, planning, and follow-through to the marketing team.

You will collaborate with senior leaders and teams across the business to deliver seasonal campaigns, product launches, partnership activations, and community-driven initiatives. The position suits someone who enjoys moving fluidly between high-level planning and hands-on delivery in a fast-paced, entrepreneurial setting.

Campaign Planning and Execution

• Plan and run integrated marketing campaigns spanning digital, social, email, retail, and community touchpoints.
• Build marketing calendars that support launches, seasonal moments, partnerships, and other key brand events.
• Keep campaigns on schedule and aligned across every customer-facing channel.
• Manage coordination for creative work, approvals, and launch preparation across departments.

Brand and Content Marketing

• Preserve consistency in brand voice, positioning, and storytelling across channels.
• Work with internal and external creatives to produce strong content and campaign materials.
• Make sure customer communications consistently represent the Line Change brand and values.
• Spot opportunities to deepen awareness and engagement with the brand.

Paid Media and Customer Acquisition

• Oversee paid media execution or guide external partners on strategy and performance.
• Assist with budget tracking, creative testing, audience selection, and campaign refinement.
• Review acquisition results and suggest changes to improve efficiency and growth.
• Keep paid, organic, influencer, and email efforts working together.

E-Commerce and Customer Experience

• Handle on-site marketing activities that support launches and seasonal promotions.
• Update the homepage, landing pages, merchandising priorities, and promotional copy.
• Partner with merchandising and operations to align marketing plans with stock levels and broader business goals.
• Support optimization work aimed at improving conversion rate, average order value, and the overall customer journey.

Influencer, Community, and Events

• Manage partnerships with influencers, ambassadors, and creators.
• Build relationships that fit the brand’s focus on women’s sports and community.
• Support planning and execution for events, pop-ups, sponsorships, and community initiatives.
• Measure performance and return on investment for partnership programs.

Marketing Operations and Reporting

• Help create and maintain marketing workflows, project plans, and operating processes.
• Coordinate timelines and deliverables across internal stakeholders and outside partners.
• Prepare regular performance updates and reporting for leadership.
• Use data and customer insights to identify improvements and future opportunities.

Candidate Profile

The ideal candidate is a highly organized marketer who enjoys building campaigns, managing multiple projects, and delivering measurable results. You should be comfortable balancing strategic planning with hands-on work and keeping several priorities moving at once.

Experience and Background

• 5–8+ years of marketing experience in consumer, apparel, lifestyle, or e-commerce brands.
• Proven track record of leading cross-functional marketing initiatives from idea stage through launch.
• Strong project management and organizational ability.
• Experience collaborating with agencies, freelancers, influencers, and other external partners.
• Working knowledge of paid media, email marketing, content marketing, and e-commerce best practices.
• Comfort using data to guide decisions and turn insights into action.
• Strong communication and teamwork skills.
• Authentic interest in women’s sports, community building, and brand development.

Why This Role Stands Out

• Opportunity to shape and grow the marketing function from the ground up.
• Meaningful ownership and room to make decisions.
• Direct exposure to founders and senior leadership.
• Flexible, remote-first working setup.
• Work with a mission-driven brand that has strong momentum in sports.