Senior Manager/Assistant Director - Corporate Communications

About the Organisation

The National Library Board (NLB) is dedicated to fostering lifelong reading, building learning communities, and cultivating national knowledge through its extensive network of 28 libraries, the National Library, and the National Archives across Singapore. NLB promotes continuous learning and preserves Singapore's heritage.

Joining NLB presents an opportunity to work in a hybrid and flexible environment with meaningful projects that positively impact the community. The organisation supports professional growth, innovation, and wellbeing, creating a collaborative and nurturing workplace.

Opportunities and Benefits

• Influence and empower the community by bridging knowledge gaps and providing access to learning opportunities.
• Innovate and challenge norms in library and archive services through creativity and curiosity.
• Enjoy a supportive workplace focused on staff development and wellbeing.

Role Responsibilities

• Lead the creation and implementation of comprehensive strategic communications plans for NLB’s programmes, events, and official announcements, integrating corporate storytelling, message crafting, and media material preparation aligned with strategic priorities.
• Provide expert communication strategy advice to senior leadership, ensuring uniform messaging across all communication channels.
• Drive media engagement initiatives and advertising campaigns by actively pitching to media, nurturing relationships with journalists and editors, coordinating interviews, and managing media inquiries.
• Oversee collaboration with external partners, agencies, and vendors to ensure effective delivery of communication objectives.

Candidate Profile

• Minimum of six years of professional experience in corporate or marketing communications with proven success in strategic planning and implementation.
• Experience supervising or leading teams is advantageous.
• Proficient in media relations, integrated marketing communications, and digital content strategies.
• Excellent command of English with strong writing, editing, and storytelling expertise capable of translating complex concepts into engaging narratives for varied audiences.
• Strategic and analytical thinker with a creative approach.
• Ability to multitask and perform effectively under tight deadlines.
• Highly motivated and adaptable in a dynamic, fast-paced environment.

Additional Information

The successful applicant will initially be employed on a two-year contract basis.