Senior Manager, Marketing Strategy & Performance

Job Overview

The Senior Manager of Marketing Performance at Marriott International plays an essential role in advancing the company's global agenda on marketing ROI and implementing strategic initiatives to enhance marketing effectiveness. This position focuses on developing and managing best-in-class marketing performance capabilities that enable more informed investment decisions, optimize marketing impact, and promote sustainable enterprise growth.

Key Responsibilities

• Design, plan, and deploy marketing measurement frameworks, including marketing mix modeling (MMM), to enhance marketing effectiveness and improve business outcomes such as boosting short-term revenue and long-term brand value.
• Translate complex analytical data into straightforward business recommendations to influence decision-making across Marriott's extensive global matrix organization.
• Lead and support various marketing performance projects, coordinating activities to align with strategic priorities.
• Build insightful, actionable reports and analysis that inform marketing investment optimization and execution.
• Manage intricate stakeholder relationships to ensure project success.
• Collaborate with Analytics, Finance, and external partners on marketing measurement processes.
• Drive change management efforts by advising Marketing leaders through the interpretation and implementation of project initiatives.
• Apply strong critical thinking and problem-solving skills throughout project planning and delivery.
• Take initiative in handling challenging projects and deliver excellence under dynamic conditions.

Candidate Profile

• Possesses a four-year degree in business, marketing, statistics, or a related field from an accredited university.
• Has at least five years’ experience in marketing, strategy, business consulting, or advisory roles.
• Demonstrates a consistent track record of successfully managing multiple strategic projects simultaneously.
• Exhibits strong critical thinking and problem-solving abilities.
• Proficient in conducting analyses using tools like Excel, Power BI, or Alteryx.
• Exemplary stakeholder management and interpersonal communication skills.
• Capable of thriving in fast-paced environments and juggling multiple concurrent projects effectively.
• Experienced in leading change initiatives successfully.
• Excellent verbal and written communication capabilities.
• Preferred knowledge includes marketing and media trends, analytics, and familiarity with experiment/pilot designs such as matched-market, A/B testing, pre/post evaluation, and people-based approaches.

Additional Information

This is a full-time management position located onsite at 2 Harbourfront Place #06-08, Singapore. Marriott International is an equal opportunity employer dedicated to diversity and inclusion, valuing the unique backgrounds of its associates and committed to non-discrimination based on protected categories. As the world's largest hotel company, Marriott offers broad opportunities for professional growth and development, supporting associates to be their best selves within a global team.