Senior Manager - Marketing & Communication

Role overview

This position is for a senior marketing and communications leader responsible for shaping the long-term marketing direction of the brand in India. The role centers on strengthening brand presence, guiding high-end storytelling, and ensuring every communication reflects luxury standards across all touchpoints. It calls for someone who understands the ultra-luxury ecosystem and can lead impactful initiatives that influence brand perception in both domestic and international contexts.

The role also includes directing visual and graphic content creation with internal teams, managing agency relationships, and leading social media strategy to engage UHNI audiences as well as communities connected to art, design, culture, and luxury.

Key responsibilities

The role covers integrated marketing, brand communication, content, public relations, events, collaborations, and agency coordination. It involves developing strategies, overseeing execution, and ensuring that all work remains aligned to brand objectives, voice, and visual identity.

Marketing strategy

• Create and run integrated marketing and communication plans that support the brand’s long-term positioning.
• Develop immersive, story-led initiatives that build an emotional connection with target communities, especially UHNI audiences.
• Work closely with internal stakeholders so that the brand message stays consistent from concept through final delivery.
• Prepare monthly performance updates and maintain marketing and communication calendars for upcoming activities.

Campaigns and collaborations

• Design, launch, and monitor campaigns across digital, print, and experiential channels for global audiences in art and design.
• Use website, Instagram, LinkedIn, and similar platforms to support audience engagement and broader client outreach.
• Review campaign outcomes and refine future plans to improve effectiveness and return on investment.

Brand representation

• Ensure all communication stays true to the brand’s values, mission, and visual identity.
• Represent the brand at national and international events, previews, launches, exhibitions, design shows, and media interactions.

Content and digital strategy

• Help shape premium content that reflects the brand’s ethos in partnership with internal teams and external agencies.
• Create or guide content for the website, social channels, blogs, articles, videos, stories, press releases, and related formats.
• Build and execute digital plans that expand and engage the online community.
• Localize marketing and PR materials so they remain culturally relevant across global audiences, with particular attention to Dubai and the Middle East.

Public relations and media outreach

• Develop and sustain relationships with media houses, journalists, galleries, and publications at national and international levels.
• Prepare press releases, media kits, advisories, and editorial material to improve brand visibility.
• Act as a communication point of contact when required and present the brand narrative externally.

Event management

• Plan and deliver end-to-end marketing support for events across India and overseas locations.
• Lead marketing and PR activity for art and design shows, private previews, launches, exhibitions, press conferences, and media events.
• Handle logistics, budgets, vendor coordination, and schedules to ensure smooth execution.
• Review event results and apply learnings to improve future outcomes.

Agency management

• Coordinate with creative, marketing, and PR agencies to deliver the objectives laid out in the communications rollout plan.
• Track agency output and provide feedback to strengthen quality and consistency.
• Ensure initiatives managed by agencies are delivered on time and to a high standard.

Requirements

• Strong command over luxury marketing, brand positioning, public relations, and storytelling in both Indian and global contexts.
• Ability to present the brand effectively across print, digital, experiential, and partnership-led channels.
• Experience in content creation, campaign planning, luxury events, collaborations, exhibitions, and experience-based marketing.
• Analytical, strategic, and creative thinking with the ability to build and execute campaigns end to end.
• Good understanding of the global ultra-luxury space, including India’s art, design, architecture, and UHNI ecosystem.
• Excellent written and spoken communication skills with strong interpersonal presence.
• Ability to stay composed under pressure while handling several high-priority projects.
• Self-driven with a strong sense of ownership and the ability to work independently while leading others.
• Practical problem-solving ability, strategic thinking, and a results-focused attitude.
• High attention to detail and commitment to premium standards.
• Positive, collaborative, adaptable, and genuinely interested in the brand and its community.

Reporting line

This role reports to the Founder & Global Brand Director.

Location and travel

The job is based in Jaipur and requires openness to extensive travel across India whenever the marketing plan calls for it.

Education and experience

Candidates should have a postgraduate qualification in Luxury Brand Management, Marketing, or an MBA in Marketing & Communication from a top business school. The role expects at least 7 years of experience in the ultra-luxury sector, such as high-end furniture, objects, art, interior design companies, architects and interior designers, or other ultra-luxury brands.

Career progression

The source mentions that career progression for a Senior Manager - Marketing & Communication generally follows a series of growth opportunities, but the remainder of that note was not included in the available text.