Senior Manager, Digital Marketing & Channel

About the Role

Join Spire Government in Munich as a pivotal leader in Digital Marketing and Channel strategy. In this senior management position, you will spearhead the expansion and reinforcement of Spire's presence across Commercial and Government sectors globally. This role demands a combination of strategic foresight and hands-on leadership to deliver impactful digital marketing initiatives that drive measurable business growth.

Key Responsibilities

• Lead the formulation and execution of digital channel strategies targeting both Commercial and Government customer bases worldwide, focusing on driving brand awareness, lead generation, engagement, and pipeline growth.
• Manage multiple digital marketing channels including GEO, SEO, SEM, paid search and display advertising, programmatic and retargeting campaigns, social media outreach, and email marketing, all tailored to buyer personas and buying cycles.
• Adopt a player-coach role by directly executing critical digital marketing tasks and mentoring a team comprising Social Media & Content Marketing Manager, Video Producer, and Website Lead.
• Oversee the optimization of the Spire website to enhance user experience, storytelling, demand generation, and conversion rates across customer journeys.
• Define and track relevant KPIs in partnership with Sales Operations and leadership to maximize digital funnel performance and pipeline contribution.
• Collaborate cross-functionally with Marketing Activation, Brand, SalesOps, Sales, IT, Compliance, and regional teams to ensure seamless integration of digital marketing initiatives with broader company goals.

Preferred Qualifications and Skills

• More than 8 years of experience in digital B2B marketing within sectors such as SaaS, analytics, aerospace, or technology-driven industries.
• Proven track record of designing and scaling digital strategies engaging both commercial and government audiences effectively.
• Hands-on expertise with marketing automation platforms, CRM systems, paid media management, analytics, and marketing technology ecosystems.
• Strong capabilities in website management, digital journey enhancements, testing, optimization, and driving pipeline impact.
• Analytical mindset with a data-driven approach to decision-making and continuous improvement.
• Leadership experience with mentoring and influencing cross-functional teams.
• Background working alongside Sales or SDR teams to streamline demand-to-pipeline processes is advantageous.
• Self-motivated and able to thrive in a dynamic, fast-paced, global setting.
• Fluency in German and English; knowledge of additional languages is beneficial.

About Spire

Spire Global operates the world's largest constellation of multipurpose satellites and leverages proprietary data and analytics to provide premier maritime, aviation, and weather tracking services worldwide. The company is committed to diversity and equal opportunity employment.

Employee Benefits

• Name Your Satellite Program (NYSP)
• Attendance at satellite launches
• Generous time-off policies
• Educational assistance program
• Employee assistance program (EAP)
• Employee stock purchase program (ESPP)
• Family leave
• Fitness reimbursement
• Employee referral program
• Access to healthy snacks and beverages in all offices

Additional Information

Candidates who receive a conditional offer will undergo background verification including criminal history and employment checks. Prospective employees should review Spire's Global Data Privacy Notice and Privacy Policy.