Senior Manager - Category Marketing

About Myntra

Myntra is India's top fashion and lifestyle platform where technology integrates with creativity. We lead the fashion e-commerce space by constantly innovating and disrupting the conventional. Our culture is driven by a collective passion for fashion, innovation, agility, and collaboration, aiming to inspire vibrant self-expression and broaden the fashion possibilities in India. Since 2007, we have evolved from a customization company into pioneers of technology and fashion, providing a dynamic, meritocratic, and intellectually stimulating work environment.

Role Overview and Responsibilities

• Drive demand generation on the app by influencing search rankings, browsing, and recommendation signals for high-order brands (HOB) SKUs, while enhancing indexing, tagging, and content quality to improve organic discovery.
• Manage HOB brand storefronts, editorial pages, and brand experience universes; anchor placements in category and high-intent browse journeys.
• Oversee merchandising and platform integrations with CRM to secure prime HOB placements during sales events such as EORS, Big Fashion Festival, and Tier 3 Sales, and negotiate exclusive visibility commitments with platform/product teams.
• Create affinity-based demand through analyzing purchase and browse data to build HOB brand clusters and implement intelligent next-best-product recommendations across the portfolio.
• Shape demand by identifying traffic opportunities and root cause analysis gaps to support business units lagging in traffic or RCA, and develop playbooks for marketing and tail brands to enhance awareness and influence demand as necessary.
• Lead off-app demand generation and brand collaborations by building brand pull that attracts customers to Myntra specifically for HOB brands. Own the dedicated HOB marketing budget, strategize cultural activations and collaborations that amplify brand presence.
• Maintain ownership of HOB marketing budgets with responsibilities including budget management and partnership with Myntra Marketing, targeting clear ROAS and brand equity objectives.
• Manage social and earned media, including brand SEO ensuring key brand products rank prominently in search engines and nurture social media handles that reflect authentic editorial and community engagement.
• Develop brand collaborations involving celebrity co-creation capsule collections, intellectual property licensing in domains like sports, entertainment, and gaming, and unexpected brand partnerships to drive earned media.
• Lead merchandising and sales strategy by determining pricing based on market potential and competitive insights, driving category-led promotions, identifying growth opportunities, expanding product selection, and ensuring product discoverability and conversion.
• Build and lead vendor relationships by identifying strategic partners, negotiating better terms, implementing vendor management strategies and governance frameworks, scaling operations with technology, and coordinating with supply chain teams to maintain product availability.
• Collaborate closely with cross-functional teams such as Revenue, Growth, Supply Chain, and Marketing.
• Provide people leadership by building, retaining, and developing a strong team, setting goals, defining KPIs, and tracking performance effectively.

Required Skills

Proven experience in marketing and merchandising functions related to category management.