Senior Growth Marketing Lead, Engagement

About Airbnb

Founded in 2007 when two hosts welcomed three guests in San Francisco, Airbnb has expanded to include over 5 million hosts worldwide, facilitating more than 2 billion guest arrivals across nearly every country. The platform enables guests to experience authentic connections through unique stays and community experiences.

Team Overview

The Engagement Growth Marketing team operates at the crossroads of marketing, product, engineering, and data science, focusing on shaping the guest journey and generating impactful top-line results. This role leads the Lifecycle strategy for Airbnb's membership and incentive programs, crafting highly personalized journeys influenced by data, real-time guest signals, and insights.

Primary Responsibilities

• Oversee the lifecycle strategy spanning awareness, progression, incentive redemption, and re-engagement, primarily using email and push channels.
• Collaborate with global business units to transform membership benefits and promotional opportunities into effective campaigns and member journeys.
• Leverage segmentation, behavioral triggers, personalization, and automation techniques to enhance targeting, relevance, and campaign outcomes.
• Partner with Analytics and Data Science teams for segmentation, incrementality analysis, and campaign evaluation, producing leadership-ready interpretations.
• Work alongside Finance and Business Operations to model incentive costs, forecast redemptions, and balance growth with financial performance.
• Utilize performance data to refine lifecycle strategies and communicate recommendations to cross-functional leaders and executives.
• Manage an experimentation roadmap focused on messaging, audience targeting, timing, and channel optimization to drive continuous improvements.
• Develop detailed campaign briefs outlining goals, technical components, data needs, creative expectations, and audience criteria.
• Collaborate closely with Creative, Product, Engineering, and Marketing teams to ensure high-quality experiences across engagement channels.
• Present strategic plans, performance metrics, and future roadmaps to key stakeholders and executive leadership.

Qualifications and Experience

• More than 15 years of experience in B2C CRM and lifecycle marketing within fast-paced consumer or e-commerce environments, with a consistent record of impactful achievements.
• At least 9 years specialized in lifecycle marketing including customer journey design, segmentation, personalization, and behavioral marketing.
• Excellent skills in setting priorities and managing multiple projects simultaneously, delivering results with high standards.
• Self-directed and capable of quickly mastering tools and processes to advance projects efficiently.
• Ability to remain resilient and adaptable through ambiguity and rapid change, providing steady leadership in technology-driven environments.
• Proven aptitude in influencing cross-functional teams and communicating strategies and outcomes effectively to senior leaders.
• Strong analytical skills with experience in experimentation, performance measurement, and campaign optimization.
• Competence in balancing growth targets with customer experience and brand integrity.
• Extensive knowledge of CRM platforms, marketing automation tools, and AI-powered personalization techniques.
• A positive, collaborative mindset that fosters curiosity, optimism, and passion within the team culture.

Work Location and Eligibility

This position is designated as remote within the United States. Candidates must reside in a state where Airbnb, Inc. is registered. The role may require occasional visits to Airbnb offices or participation in offsite meetings as agreed upon.

Inclusion Commitment

Airbnb actively seeks to engage a diverse candidate pool, valuing varied perspectives to foster innovation and improve products and services. Accommodations are available for applicants with disabilities upon request.

Compensation and Benefits

The base salary ranges from $196,000 to $245,000 USD, subject to factors like experience, skills, and business needs. The role may also qualify for bonus compensation, equity participation, benefits, and employee travel credits.