Senior Executive - Social Media

About Swiggy and Servd

Established in 2014, Swiggy stands as India's foremost technology-powered on-demand delivery platform, designed to enhance urban lifestyles by delivering unmatched convenience. It connects millions of users with thousands of restaurants and retailers in over 500 cities through technological ingenuity, innovative strategies, and sound decision-making.

In 2024, Swiggy merged with Servd (formerly Mumbai Foodie), a premier food media house known for original content that spotlights the finest culinary experiences across cities like Mumbai, Pune, Bengaluru, Hyderabad, Goa, Delhi, Chennai, Kolkata, and Rajasthan, with further expansions planned.

Role Responsibilities

• Devise and oversee the social media content calendar for all Mumbai Foodie pages.
• Consistently schedule and post content to maintain regular engagement.
• Monitor social media analytics to evaluate performance.
• Leverage data-driven insights to optimize content strategies for greater reach, engagement, and conversion rates.
• Formulate and implement a robust content plan to elevate major content series.
• Create engaging, high-quality, platform-appropriate content aligned with brand messaging.
• Maintain active page management through frequent updates, responsive messaging, comment moderation, and bio/story highlight management.
• Engage promptly and professionally with the audience to build a vibrant online community.
• Strategize and execute compelling Instagram and Facebook story content to boost brand awareness.
• Manage broadcast channels to ensure consistent, effective communication and content delivery.
• Develop specialized content for broadcast audiences to keep them informed and engaged.
• Maintain and post professional and insightful content on LinkedIn to reinforce thought leadership.
• Identify and foster collaborations with creators and influencers to extend reach and brand impact.

Candidate Profile

• Previous hands-on experience in social media management or equivalent roles.
• Demonstrated success in managing social platforms and expanding online followings.
• Strong proficiency with social media metrics and analytical tools.
• Excellent communication and relationship-building capabilities.
• Creative problem solver with innovative thinking skills.
• Knowledge of SEO basics and content marketing strategies.
• Awareness of emerging trends and new platforms in social media.

Diversity Commitment

We uphold equal employment opportunities and welcome all qualified candidates regardless of race, color, religion, gender, disability, or any legally protected characteristic.