Senior Executive - Integrated Marketing

Role Overview

The Senior Executive for Integrated Marketing will spearhead the design and implementation of both company-funded and client-funded marketing initiatives across Nykaa’s Beauty, Luxe, and Wellness verticals. This position calls for a creative and meticulous planner who can deliver comprehensive, multi-channel campaigns that generate measurable impact across diverse platforms. The ideal candidate should blend expertise in content planning, stakeholder engagement, innovation, and flawless execution to elevate brand presence.

Role Description

• Construct compelling, insight-driven campaign proposals and tailor strategic campaign packages aligned with business goals.
• Develop comprehensive content calendars with phased storytelling optimized for multiple platforms.
• Oversee thorough campaign management from initiation to completion, ensuring on-time delivery through coordination with internal teams (design, content, performance) and external partners (agencies, vendors, creators).
• Monitor campaign metrics against key performance indicators and implement optimizations as necessary.
• Administer campaign budgets and profit and loss statements to maintain financial alignment with objectives.
• Guarantee availability of upper-funnel marketing materials to maximize reach and brand discoverability.
• Collaborate with brand partners to jointly develop impactful campaigns, managing from pitch to execution.
• Adapt content solutions and campaign frameworks to balance brand aims with platform-specific behaviors.
• Maintain transparent communications with brand stakeholders to ensure campaign expectations regarding schedule, creative output, and performance outcomes are met.
• Handle campaign performance tracking, reporting, and financial reconciliation processes.
• Continuously identify opportunities to inject innovation through creative, unconventional marketing tactics.
• Develop and extend intellectual property formats leveraging Nykaa’s owned platforms for unique thematic initiatives.
• Work cross-functionally across content, communications, growth, and category teams to co-create pioneering projects.
• Evaluate and optimize new campaign formats and strategies regularly.
• Engage in content creation activities including ideation, scripting, video editing, and production related to Hero, Hub, and Hygiene (HHH) campaign formats.
• Lead self-produced campaign assets, encompassing video direction, on-camera presence, and production facilitation.
• Coordinate with creative teams to ensure quality and alignment with overarching campaign goals.

Candidate Qualifications

• 3 to 5 years of professional experience in brand marketing, digital marketing, content strategy, or holistic campaign management.
• Proficient understanding of campaign concepts and digital platform dynamics.
• Experience managing campaign budgets, reporting metrics, and working across functional departments.
• Strong creative skills with a keen eye for storytelling, design, and diverse content formats.
• Excellent project management capabilities complemented by strong interpersonal and communication skills.
• Ability to thrive in a dynamic, fast-paced environment oriented around high performance.