Senior Executive - Digital Marketing

Role Overview

We are hiring a data-focused digital marketing professional with strong performance marketing experience. The role involves planning, running, and improving campaigns across multiple online channels, with a strong emphasis on results, analytics, and technology-led optimization. The right person should be comfortable using marketing tools, interpreting numbers, and keeping pace with AI developments that are reshaping paid media.

This position is suited to someone who can manage campaigns independently from start to finish, spot consumer and market patterns, turn insights into action, and work in coordination with brands and internal stakeholders to deliver measurable growth.

Key Responsibilities

• Develop, plan, launch, and refine performance marketing initiatives across platforms such as Google Ads, Meta Ads, and other relevant digital channels.
• Own day-to-day campaign operations and make timely optimization decisions based on performance signals and business needs.
• Run and improve conversion-focused, video-focused, demand generation, Google Performance Max, and Meta campaigns at scale using ABO and CBO structures.
• Track core performance indicators such as budgets, ROAS, CAC, CTR, CVR, and related campaign metrics on a regular basis.
• Study campaign and business data to produce practical recommendations for brands and stakeholders.
• Observe market, consumer, and business shifts and convert them into campaign opportunities.
• Partner with internal teams, brands, and stakeholders to ensure media plans are aligned with business objectives.
• Use AI tools and marketing technology to improve efficiency, audience targeting, reporting, creative testing, and overall campaign outcomes.
• Keep up to date with changes in AI-led marketing, digital ad platforms, automation tools, attribution, and analytics systems.
• Run A/B tests and other experiments across creatives, audiences, bidding methods, and funnels.
• Maintain correct tracking, measurement, and reporting using analytics and attribution tools.

Required Experience and Skills

• 2 to 3 years of practical experience in performance or digital marketing.
• Hands-on exposure to Google Ads, Meta Ads Manager, Google Analytics 4, and Google Tag Manager or similar tracking tools.
• Proven ability to manage high-spend campaigns and scale them efficiently.
• Strong analytical ability with comfort in working through large datasets and drawing useful conclusions.
• Working knowledge of attribution models, audience segmentation, and conversion funnels.
• Awareness of AI tools and newer AI use cases in digital marketing.
• Strong judgment, troubleshooting ability, and structured decision-making.
• Ability to thrive in a fast-moving, performance-led environment.
• Good communication skills and the ability to manage stakeholders effectively.

Preferred Profile

• Experience working with D2C, e-commerce, beauty, fashion, or consumer-focused brands.
• Exposure to automation platforms, dashboards, or marketing technology tools.
• Basic understanding of creative direction and performance-oriented content.

Ideal Candidate

We are looking for a self-motivated marketer who blends analytical thinking with strategic execution, stays current with industry changes, and applies data and AI thoughtfully to support business growth.