Senior Director, Regional Sales

About SonicWall

SonicWall is a pioneer in cybersecurity with over 30 years of expertise, recognized for its partner-centric approach that supports partners and their customers globally in combating cybercrime. Leveraging capabilities to secure cloud, hybrid, and traditional IT environments in real-time, it delivers robust protection against advanced cyber threats for remote, mobile, and cloud-dependent users. Through its dedicated threat research center, SonicWall offers tailored security solutions suitable for enterprises, government bodies, and small to medium businesses worldwide.

Role Overview

The Senior Director, Regional Sales, is a critical leadership role responsible for driving business expansion across key EMEA regions including Germany, Eastern Europe, Alps, Italy, and Iberia. This role requires managing a high-caliber sales team, scaling channel partnerships, and fostering direct relationships with end-users across diverse markets. Operating with considerable independence, the individual will also influence overall company strategy and objectives.

Key Responsibilities

• Lead revenue growth and maintain strong pipeline and forecast accuracy for the assigned region.
• Motivate and develop a geographically dispersed sales team fostering a culture centered on accountability and results.
• Implement a blended go-to-market strategy integrating channel partnerships with direct customer engagement to maximize market share and accelerate sales cycles.
• Establish and enhance relationships with channel entities such as VARs, resellers, distributors, and MSPs by crafting joint business plans to stimulate shared growth.
• Directly engage with enterprise and mid-market customers at senior stakeholder levels to advance complex sales opportunities.
• Collaborate with regional distributors, including pan-European and local players, to enhance market reach and boost partner-driven sales pipelines.
• Partner with field marketing to develop and execute tailored demand generation and co-funded partner marketing programs.
• Contribute to EMEA-wide strategy formulation by aligning with the EVP of EMEA on priorities and resource distribution.
• Address complex commercial challenges with strategic judgement and innovative solutions, including competition management and market penetration decisions.

Required Qualifications and Skills

• 12 to 15+ years of progressive sales leadership experience in technology sectors, leading regional or multi-national teams.
• Deep knowledge of cybersecurity and networking markets, including current threat landscapes, vendor ecosystems, and customer behaviors.
• Proven track record in managing and expanding channel and MSP programs such as VARs, resellers, distributors, and Managed Service Providers across Europe.
• Experience with hybrid sales models balancing channel-led growth and direct sales engagements.
• In-depth understanding of European market dynamics, especially within Germany, Eastern Europe, Southern Europe, and Iberia regions.
• Strong partnerships with pan-European distribution channels to leverage resources for growth.
• Experience developing demand generation strategies in collaboration with marketing and managing partner marketing budgets.
• Executive-level presence with the ability to influence stakeholders at the highest organizational levels.
• Multilingual capabilities, especially in German, Italian, Spanish, or related languages, are valuable due to territory diversity.
• Residence in Germany and willingness to travel frequently across the region.

Additional Information

This position offers significant leadership autonomy, direct reporting to the EVP of EMEA, and the opportunity to impact business growth in dynamic European markets. The company promotes diversity and equal opportunity, welcoming all qualified candidates regardless of personal attributes or background. SonicWall is committed to building a diverse workforce and delivering security across 100+ countries.