Senior Digital Marketing Manager

About Keeta

Keeta, operating independently under Meituan, is revolutionizing food delivery services across regions including Hong Kong, Saudi Arabia, Brazil, and the Middle East. Currently expanding rapidly in Qatar, Keeta is seeking a skilled Senior Digital Marketing Manager to oversee and drive the complete digital marketing strategy for the Qatar market.

Key Responsibilities

• Develop and implement an annual digital marketing plan that strikes a balance between brand awareness and performance targets.
• Lead the integration of brand campaigns with performance marketing efforts to ensure cohesive messaging, precise targeting, and effective performance measurement.
• Serve as the strategic liaison with the centralized performance marketing team by challenging results, steering optimization strategies, and tailoring approaches to local market demands.
• Manage organic social media strategy across platforms such as Instagram, TikTok, and X, focusing on content themes, community engagement, and follower base expansion.
• Direct influencer marketing programs that are performance-oriented with clearly defined KPIs related to user engagement and conversion rates.
• Plan and execute collaborative online marketing campaigns with merchant partners, including co-branded advertisements, exclusive landing pages, and app-based promotional placements.
• Utilize Keeta’s digital channels, including splash screens, banners, and push notifications, as part of value exchange initiatives with merchants.
• Create and maintain dashboards to monitor important performance indicators like engagement metrics.
• Lead regular weekly review sessions with performance teams to detect inefficiencies, introduce tests of new channels and creatives, and explore innovative growth strategies.
• Implement AI-driven marketing and analytics tools to streamline reporting, enhance content creation, improve audience targeting, and identify new opportunities for growth.

Candidate Profile

• A minimum of eight years of experience in digital marketing, including at least two years in senior strategic roles.
• Proven ability to manage diverse areas such as brand building, performance marketing, social media, influencer relations, and analytics with ease, transitioning between strategic planning and operational execution.
• Comprehensive knowledge of full-funnel digital marketing tactics and platforms, including Meta, TikTok, Google, and programmatic advertising.
• Experience collaborating with performance marketing teams, whether in-house or agencies, making data-driven decisions.
• Preferred background includes experience in e-commerce, food delivery, or retail technology sectors.
• Location requirement: residing in Doha or willing to relocate.
• Proficiency in English is required, while Arabic language skills are advantageous.

Why Join Keeta?

• Opportunity to work with a rapidly growing industry leader, shaping digital marketing strategies for a pioneering food delivery brand in Qatar.
• High levels of responsibility and influence, including crafting strategies from inception with freedom to experiment and evolve the digital marketing function.
• Access to substantial growth possibilities through exposure to a large global online-to-offline platform operating in various countries.
• A supportive and collaborative workplace culture that encourages creativity, initiative, and a results-oriented approach.