Job description

About goop kitchen

goop kitchen is a sophisticated fast-casual dining concept launched by Gwyneth Paltrow in 2021, specializing in fresh, clean, and tasty meals prepared to order. The brand emphasizes carefully sourced ingredients and chef-curated menus focused mainly on delivery and takeout services.

Role Overview

We are seeking a Senior Designer to pioneer and refine the visual identity of goop kitchen across all customer interactions. This position requires crafting thoughtful, elevated designs that breathe life into the brand, spanning social media content, email campaigns, menus, packaging, restaurant signage, launch initiatives, and special projects.

Key Responsibilities

Create cohesive, on-brand creative assets for all consumer-facing channels.
Preserve consistency of goop kitchen's visual identity across digital and physical platforms.
Convert marketing goals into innovative creative concepts and polished designs.
Generate ideas that enhance the brand and improve the customer experience.
Design digital assets for social media, email marketing, paid ads, websites, apps, and growth initiatives.
Collaborate closely with the Social Media Manager and Brand Director to produce platform-optimized and engaging creative content.
Develop graphics, templates, story assets, Reel covers, and campaign materials supporting content creation.
Apply aesthetics blended with performance-based design principles.
Design printed materials including packaging, in-store collateral, signage, flyers, event items, and launch graphics.
Support new restaurant openings and local marketing efforts with appropriately styled creative.
Prepare production-ready artwork and oversee print projects through completion.
Assist with creative planning, asset selection, and visual direction for photo and content shoots.
Work collaboratively with photographers, videographers, printers, and external contributors as necessary.
Develop scalable templates and systems to facilitate efficient, high-quality marketing output.
Coordinate across Brand Marketing, Social Media, Growth, Culinary, and Operations departments.
Manage concurrent projects, balancing shifting priorities and deadlines.
Adopt a flexible, curious approach with a willingness to tackle various tasks regardless of size.
Act as a creative problem solver and cooperative partner throughout the organization.

Bonus Skills

Produce lightweight motion graphics, animations, and video assets for social and digital media channels.
Edit short-form video and assist in creating social-first content.
Remain up to date with emerging social content formats and trends on platforms like Instagram and TikTok.

Qualifications

4 to 8 years of graphic design experience, ideally within consumer, hospitality, wellness, food, lifestyle, or digitally native brands.
A portfolio showcasing excellence in digital, print, and brand design.
Advanced skills with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and experience with Canva and Figma; familiarity with motion/video editing software such as After Effects, Premiere Pro, or CapCut is a plus.
Proven ability designing for social media, email marketing, paid advertising, websites, packaging, and print production.
Strong grasp of typography, layout composition, visual storytelling, and brand system development.
Exceptional attention to detail and dedication to craftsmanship.
Capable of managing multiple projects simultaneously in a fast-paced, entrepreneurial setting.
Highly collaborative, proactive, and resourceful.
Passionate about food, hospitality, wellness, and brand building.

What We Provide

Competitive compensation and comprehensive benefits plan.
Medical, dental, and vision insurance coverage.
Paid time off for vacation.
401(k) matching program.
Complimentary lunch daily from goop kitchen.
Employee discounts on goop kitchen offerings.
Dynamic and innovative workplace environment.
Opportunity to contribute meaningfully to a rapidly expanding brand.