Senior Data Analyst – Power BI & DAX (Marketing)

Job Overview

This contract role is for a Senior Data Analyst based in Spring, Texas. The assignment runs for 6 months and offers pay in the range of $35 to $37.35 per hour on W2. The role focuses on marketing analytics, with an emphasis on building a reliable reporting foundation using Power BI, DAX, and SQL.

Role Summary

You will be responsible for creating unified, scalable dashboards that bring together data from multiple initiatives into a single reporting structure. The goal is to reduce manual reporting effort, establish one trusted source of truth, and help teams monitor business performance and make better decisions.

Key Responsibilities

• Build and refine Power BI dashboards by combining data from multiple projects into one consolidated reporting layer.
• Create advanced DAX calculations such as year-over-year, month-over-month, year-to-date, growth, and other time-based measures.
• Handle end-to-end data modeling and transformation while replacing manual processes with reusable and scalable datasets.
• Set, align, and maintain KPIs and performance metrics so business reviews remain consistent.
• Analyze data to uncover trends, investigate issues, and surface insights that can drive action.
• Use historical data for trend analysis and, where relevant, support predictive modeling efforts.
• Improve dashboard speed, refresh behavior, and long-term maintainability.
• Work with business stakeholders to turn requirements into practical analytics solutions.
• Communicate findings through dashboards, reports, and discussions with stakeholders to support informed decisions.
• Keep enhancing reporting processes based on feedback and changing business needs.

Required Experience and Skills

• 3 to 5 years of experience in data analytics, business intelligence, or a closely related field.
• Deep hands-on knowledge of Power BI, including modeling, dashboard design, and advanced DAX development.
• Strong SQL skills and experience working with structured or curated data sets.
• Exposure to Databricks or similar data environments is an added advantage.
• Prior experience developing dashboards used for recurring business reviews and performance tracking.
• Strong analytical thinking and problem-solving ability with complex data.
• Experience in data transformation, mapping, and reporting through BI tools.
• Ability to manage several projects at once and work independently in a fast-moving environment.
• Good communication skills with the ability to convert data findings into business language.

Preferred Background

• Experience with statistical analysis, forecasting, or predictive modeling.
• Understanding of data warehousing and data engineering fundamentals.
• Strong Excel skills and familiarity with financial modeling.

Additional Information

This is a W2 contract engagement for 6 months. The compensation is specified as an hourly rate between $35 and $37.35. The work location is onsite in Spring, TX.

Eligibility

Applicants with 3 to 5 years of relevant experience in analytics or business intelligence who can work onsite in Spring, TX are suitable for this opportunity.