Senior Creative Strategist, Twitch Brand Partnership Studio

Role overview

The Brand Partnership Studio is focused on helping brands connect authentically with live communities on Twitch. Based in Dubai and reporting to the Regional Head of BPS, this senior strategist will play a central role in shaping the studio’s creative work across the region.

As the only creative strategist covering the Middle East, this position carries significant ownership and visibility. The role acts as the creative lead for BPS in the region and advises brands on how Twitch, gaming culture, and live streaming tools can be used to reach audiences in a relevant and effective way.

Brand Partnership Studio supports creators with greater visibility and value across Twitch and Amazon through strategic collaborations. The team helps brands succeed in the creator economy by designing programs that align with audience expectations and viewer behavior, combining strong content ideas with technology.

Working independently while staying closely aligned with regional sales, marketing, and global BPS teams, the strategist will help define creative direction for the Middle East market.

Responsibilities

• Create persuasive responses to client RFPs that address brand goals while making the best use of Twitch’s platform, products, and talent.
• Join client discussions, pitch meetings, and working sessions to explain Twitch’s value and help educate advertising partners across the Middle East.
• Present big-picture ideas clearly to sellers, media agencies, and clients so the concepts are understood and communicated well.
• Develop campaign ideas in a fast-moving, highly collaborative setting while handling several projects and stakeholders at once.
• Spot advertiser vertical needs and identify content gaps, then design proactive packages to meet those opportunities.
• Deepen and apply knowledge of the Middle East Twitch creator ecosystem to guide strategy and campaign planning.
• Make sure every concept delivered meets Amazon’s highest quality expectations.

Team

BPS is Amazon’s internal content and technology group responsible for ideation and delivery of custom content, sponsorships, and technology on Twitch.

Qualifications

The role requires a bachelor’s degree and prior experience creating compelling strategy and execution within an agency or in-house creative environment.

Preferred expertise

Strong familiarity with InDesign, Photoshop, Illustrator, and Keynote is preferred. Additional value is placed on candidates who have worked closely with product, consumer research, and marketing teams to build strategy and customer insights that lead to stronger creative output. Experience leading concept-to-delivery creative work, managing internal designers/copywriters and external agencies/freelancers, and presenting ideas confidently to senior executives is also beneficial.

Additional information

Amazon provides workplace accommodations or adjustments during the application, interview, and onboarding process for candidates who need support due to a disability. If local guidance is not available for your country or region, candidates are advised to contact their recruiting partner directly.

Employer: Souq.com FZ LLC. Job ID: A10440376.