Senior Copywriter / Content Strategist (Above The Line Campaigns)

About the Role

We are seeking a seasoned Senior Copywriter / Content Strategist specializing in Above The Line (ATL) advertising to join an exceptional creative team. The position is based in London with a hybrid setup and offers an initial three-month contract, paying approximately £400-500 per day inside IR35. This role focuses on delivering creative campaigns for internationally recognized brands across diverse media channels.

Key Responsibilities

• Craft persuasive copy and campaign messaging for multiple platforms including TV, Out Of Home (OOH), print, radio, digital, and integrated marketing campaigns.
• Generate innovative creative concepts from the briefing stage through to final execution.
• Collaborate closely with Creative Directors, Strategists, Designers, and client stakeholders to guide campaign direction effectively.
• Develop campaign headlines, scripts, brand messages, social media content, and supplementary creative materials.
• Present creative ideas confidently to senior-level stakeholders and clients.

Required Experience & Skills

• Extensive experience as a Senior Copywriter, Creative Copywriter, Content Strategist, or comparable role.
• Demonstrable portfolio showcasing Above The Line campaign work.
• Proven track record producing content across TV, OOH, Print, Radio, and Integrated Campaign platforms.
• Strong ability to conceptualize campaign ideas and develop creative messaging from initial brief to delivery.
• Experience within agency or consultancy environments dealing with major consumer or enterprise brands.
• Exceptional stakeholder management and presentation capabilities.
• Ability to integrate creativity with strategic and commercial considerations.