Job description

Overview

As the Senior Content, SEO and GEO Manager at Feather, you will have full responsibility over all content-related interfaces. Your role involves driving and implementing the content marketing strategy — coordinating and composing various materials such as blog articles, landing pages, emails, advertisements, and social media content, balancing AI-assisted and human-generated outputs. You will refine the technical SEO aspects, enhance user experience components, and design the GEO strategy to increase Feather’s presence in AI search platforms. Additionally, you will oversee the PR agency, establish clear objectives, and measure content's performance over time.

Feather is innovating insurance tailored for expatriates, emphasizing a completely digital experience, adaptable plans, and dependable human assistance. The company values being lean and customer-centric, cultivating an environment that fosters ownership, creativity, and flexibility, including a remote-first policy with optional Berlin office engagement.

Key Responsibilities

Lead and execute the content marketing roadmap.
Manage end-to-end ideation and production of editorial and video content: briefing, reviewing, writing, editing, and delivering.
Create and coordinate content across channels including blogs, landing pages, emails, advertisements, and social media, balancing AI tools and human creativity.
Review and enhance content produced by internal teams, agencies, and freelancers.
Refine and implement SEO strategies focusing on technical website health, internal linking, redirects, canonical tags, schema markup, sitemaps, and locale/hreflang configuration in collaboration with engineering.
Improve website UX with GEO and SEO principles by proposing new features and optimizing existing components.
Develop and manage GEO strategy to boost visibility and performance in AI-driven search platforms such as ChatGPT and other LLM discovery tools by tracking citations and market share.
Supervise the PR agency to increase online presence and build a quality backlink profile.
Set measurable goals, analyze content effectiveness across channels, and provide actionable recommendations to stakeholders.

Requirements and Qualifications

Strong expertise in technical SEO management.
Experience with AI/large language model optimization and eagerness to deepen knowledge.
Creative writing and editing skills with passion for high-quality content creation.
Proven experience leading content freelancers or creative teams.
Demonstrated ability managing content across blogs, landing pages, and video platforms.
Familiarity with PR and link-building strategies to enhance online visibility.
Resourcefulness in building automation to scale content work efficiently.
Native-level fluency in English.
Desirable: video production/editing skills, international living experience or work with expats, and fintech industry exposure.

Benefits and Culture

Small, focused team passionate about their work.
Product appreciated by customers, evident through excellent reviews.
Opportunities for personal growth with trust and mentorship.
Freedom to innovate and explore marketing methods.
Flexible remote-first working arrangement with occasional in-person events.

Interview Process

CV screening.
Initial 30-minute call with People team.
One-hour interview with hiring manager.
Take-home assignment (3-4 hours).
90-minute discussion of take-home task.
30-minute technical SEO and website knowledge interview.
30-minute conversation with one of the company founders.

Additional Information

Feather was established in 2018 by founders who experienced difficulties navigating Germany’s insurance system. Their mission is to simplify insurance for expats worldwide through transparency, digitalization, and reliable support. The company has successfully assisted customers from over 150 countries and continues to grow rapidly.

Feather encourages applications from candidates without formal degrees, valuing achievements and experience over credentials.

Senior Content, SEO and GEO Manager