Senior Business Development Manager - International Markets

About Niagen Bioscience

Niagen Bioscience, listed on NASDAQ as NAGE and formerly known as ChromaDex, Corp., is a global bioscience leader focused on advancing NAD+ research through precision science. With a legacy spanning 25 years, the company develops solutions aimed at promoting healthier aging. Their flagship ingredient Niagen® is one of the most researched NAD+ precursors globally, supported by over 35 peer-reviewed human clinical studies and partnerships with more than 300 global research institutions. The product portfolio includes the daily supplement Tru Niagen® and pharmaceutical-grade IV and injectable therapies under Niagen® Plus.

Operating from strategic hubs in California and Colorado, Niagen Bioscience remains at the forefront of the fast-growing health and aging sector.

Company Culture and Values

The organization values individuals who demonstrate Character (a positive mindset, ethical behavior, and dedication), Horsepower (strong judgment, creativity, and work ethic), and Experience (functional expertise and skills). Employees are encouraged to thrive in a collaborative environment that fosters adaptability and innovation.

Role Overview

The Senior Business Development Manager will spearhead the company’s expansion in international markets, prioritizing China cross-border and Asia Pacific regions. This person will be responsible for cultivating and enlarging commercial partnerships, growing retail, wholesale, distribution, and e-commerce revenue channels globally. Key distributor accounts and cross-border e-commerce platforms like Tmall Global and JD Worldwide will be managed to optimize sales and market reach. The role demands an entrepreneurial, hands-on operator who excels in relationship management and strategic business growth.

Key Responsibilities

• Take full ownership of commercial outcomes including revenue, profits, inventory control, and promotional spending for designated markets and partners.
• Design and implement pricing, product assortment, marketing, and promotional plans that enhance sales and channel profitability long-term.
• Analyze the effectiveness and return on investments of marketing efforts, advising on resource reallocation to maximize financial gains.
• Lead business planning cycles, partner scorecards, and quarterly business reviews to monitor sales metrics, inventory, execution, and brand development.
• Establish and strengthen partnerships with distributors, retailers, and cross-border e-commerce entities.
• Support internal teams during product launches, platform expansions, and partner-specific programs.
• Identify and pursue new distribution channels and partners in existing and emerging international markets, focusing initially on China and Asia Pacific.
• Evaluate international market trends, competition, and channel performance to guide strategic decisions and growth plans.
• Build a pipeline of new business opportunities and negotiate partnership agreements aligning with company goals.
• Address regulatory, compliance, and operational challenges specifically in China and Asia Pacific markets.
• Coordinate cross-functional teams spanning Marketing, Regulatory, Supply Chain, Finance, and Science to ensure smooth product introductions and sustained growth.
• Manage demand forecasting and inventory planning collaboratively with Finance and Supply Chain teams.
• Ensure that partner engagements adhere to legal, contractual, and brand standards.

Candidate Qualifications

• Minimum 7 years’ experience in business development, sales, international distribution, e-commerce, or related commercial roles.
• Proven track record managing international distribution channels and partnerships, with preference for experience in China and Asia Pacific cross-border commerce.
• Background in consumer health, dietary supplements, wellness products, or regulated industries favored.
• Successful experience scaling business operations in China and broader Asia Pacific.
• Excellent negotiation, relationship-building, and deal-closing capabilities.
• Strong strategic thinking combined with hands-on operational execution skills.
• Competence managing P&L responsibilities, price strategies, and profitability targets.
• Superior communication and cross-functional collaboration abilities.

Preferred Extras

• Existing network within Asian cross-border e-commerce platforms and distribution partners.
• Familiarity with platforms such as Rakuten, Coupang, Tmall Global, and JD Worldwide.
• Understanding of regulatory requirements for supplements and health-related products.
• Experience developing emerging brands on a global scale.
• Business proficiency in Mandarin; fluency in additional Asian languages advantageous.

Skills & Competencies

• Excellent verbal and written communication skills with an ability to engage diverse stakeholders.
• Experience building and nurturing multi-channel international partnerships.
• Strong commercial insight including pricing, margin management, and channel economics knowledge.
• Analytical, data-driven approach to strategizing and business development.
• Effective negotiation and closing skills on complex distribution agreements.
• Capability to lead cross-functional teams and foster accountability.
• Ability to perform confidently in fast-paced environments with a strong execution focus.
• High ethical standards and sound judgment in managing sensitive business relationships.

Equal Opportunity Statement

The company is an equal opportunity employer committed to diversity and inclusion, ensuring no discrimination based on race, religion, gender, sexual orientation, age, disability, veteran status, or any protected status.

Use of Artificial Intelligence

Artificial Intelligence tools may be utilized to assist in reviewing applications and analyzing candidate materials as part of the recruitment process. However, all hiring decisions rest with human recruiters to ensure fairness and accuracy.