Senior Brand & Visual Designer

About CWILL

CWILL (pronounced "quill") is a comprehensive post-purchase and retention solution designed specifically for Shopify brands. Its tools aim to reduce support inquiries, recover revenue lost through returns, and transform one-time shoppers into dedicated customers by enhancing every interaction following a sale.

Why Join CWILL

• Your creative output will reach millions of shoppers daily via over 30,000 Shopify stores.
• This is a founding design role where you set the visual standards rather than adopting existing ones.
• Work within a small, agile team without bureaucracy and enjoy direct collaboration with leadership.
• The company is profitable and bootstrapped, ensuring financial stability and growth without runway concerns.

Role Overview

We are seeking our inaugural US Brand & Visual Design Lead. This foundational position has accountability for shaping and delivering CWILL’s complete visual identity, affecting everything from the merchant-facing website to in-store Shopify shopper experiences.

Key Responsibilities

• Manage and refine CWILL’s brand system, ensuring it remains sharp, coherent, and scalable across all platforms and materials.
• Design and enhance marketing websites, landing pages, and promotional campaign pages with end-to-end responsibility.
• Create consumer-facing UI elements including embedded widgets, in-product overlays, and co-branded experiences within Shopify storefronts.
• Produce visual assets for events, booths, social media, pitch decks, and any other external brand representations.
• Collaborate closely with engineering teams during handoff to ensure precise implementation of designs, primarily using Figma.
• Participate in product UI design at the intersection of brand and product, including onboarding workflows, empty states, and notification layouts.
• Maintain and grow a design system that integrates brand and product requirements effectively.

Candidate Requirements

• A compelling portfolio showcasing strong visual design skills spanning web, product UI, and brand systems.
• Proven experience designing consumer-centric components such as landing pages, event assets, widgets, and embedded user interfaces.
• Proficiency in Figma and confidence in delivering designs that can be successfully built and launched.
• At least three years of experience specializing in brand, visual, or marketing website design, preferably within B2B SaaS or direct-to-consumer ecommerce environments.
• Expertise across brand and digital design disciplines including websites, widgets, illustration, and typography.
• Ability to confidently handle projects with high ambiguity and start from conceptual sketches to finished product.

Preferred Qualifications

• Hands-on experience working within the Shopify ecosystem or related companies such as Klaviyo, Yotpo, Loop, Narvar, AfterShip.
• Experience leading or building design teams, transitioning from individual contributor roles to managerial responsibilities.
• Background knowledge in post-purchase and retention-focused product domains.
• Familiarity with AI-driven native product features.

Compensation & Benefits

• Salary range: USD 90,000 to 120,000 annually plus potential bonuses, negotiable based on experience.
• 401(k) retirement plan.
• Paid time off and holidays.
• Health insurance coverage.