Senior Associate, Creator & Affiliate Marketing

About Secretlab

Secretlab is a globally recognized premium gaming and ergonomic furniture brand with a user base exceeding 3 million worldwide. Headquartered in Singapore, our major markets include the United States, Europe, and Singapore.

Role Overview

We seek a motivated marketing professional experienced in creator and affiliate marketing execution to join our Global Team. This role focuses on expanding and managing Secretlab’s global creator program, emphasizing strategic, high-value partnerships reflective of our premium product line. Additionally, the role supports broader affiliate marketing initiatives to ensure a unified, performance-based strategy by analyzing campaign data and reporting to leadership.

Key Responsibilities

• Manage the full creator engagement process from initial sourcing and outreach through onboarding, campaign execution, and program growth.
• Establish and nurture strong, long-term relationships with global creators and talent management agencies.
• Negotiate contracts incorporating flat fees and affiliate commissions to optimize deliverables, pricing, advertising boosts, and usage rights.
• Carefully evaluate talent by reviewing metrics, audience demographics, and content fit to maximize return on investment through high-value placements.
• Collaborate with the Global Affiliate team to monitor campaign outcomes and deliver clear, concise performance reports to senior leadership.
• Implement tools and automate processes to enhance and scale the creator program operations.
• Stay informed on industry trends, including platform algorithm updates on TikTok, Meta, and YouTube, plus emerging affiliate and creator marketing approaches.

Essential Qualifications

• A minimum of 2–4 years' experience in creator/KOL marketing, influencer partnerships, or affiliate marketing with measurable performance outcomes.
• Strong commercial insight and a focus on achieving measurable revenue, conversion, and ROI goals through partnership channels.
• Exceptional relationship-building skills with confidence in initiating outreach and managing discussions with creators and agencies.
• Proficiency in tracking, analyzing, and clearly reporting key performance indicators such as clicks, conversions, and ROI to leadership stakeholders.
• Highly organized, proactive self-starter who actively seeks to improve workflows and establish scalable marketing processes.
• Sound understanding of digital marketing ecosystems including paid social media (Meta, TikTok, YouTube), SEO, AI-driven SEO trends, and creator content’s impact on visibility.
• Excellent business writing and communication skills vital for developing persuasive pitch emails and campaign documentation.

Additional Advantages

• Passion for or experience within global gaming, esports, tech, or lifestyle creator communities.
• Background in fast-paced direct-to-consumer or digitally native gaming/lifestyle brands.
• Familiarity with influencer marketing or affiliate software platforms such as Grin, Aspire, Upfluence, Impact, CJ, Refersion, or Shopify Collabs.
• Experience negotiating contracts involving content licensing, usage rights durations, and paid media whitelist/boosting permissions.
• Competence in Google Workspace and web analytics tools including Google Analytics and GA4.