Senior Area Sales Manager - Prime - Indore

Role overview

This position focuses on leading sales growth and branch performance for the Indore area within the prime business segment of Aditya Birla Housing Finance Limited (ABHFL). The role blends sales leadership, branch operations, customer acquisition, portfolio oversight, and cross-functional coordination to improve business outcomes, service quality, and risk control.

Branch sales planning and management

• Collaborate with the regional sales manager to build the branch sales plan, define the team approach, and align execution with market conditions, competition, product factors, and local business trends.
• Monitor industry movements, local market changes, and competing offerings on a regular basis.
• Supervise all branch-level operations and performance areas, including sourcing, productivity, governance, and channel management.
• Identify emerging opportunities and trends, and guide the team’s response accordingly.
• Handle the branch’s day-to-day administration and operational coordination.
• Prepare, examine, and share periodic MIS inputs covering disbursements, profitability, NPAs, market expansion, and related metrics with the regional manager and team members.

Customer acquisition and engagement

• Spot growth opportunities in the local market and drive new customer acquisition to build the intended business book size.
• Partner with team members on complex or high-priority transactions to support timely closure and a positive customer experience.
• Communicate sales goals clearly, along with product details, role expectations, and value propositions so the team can perform effectively.
• Track complaints and escalations, coordinate with relevant stakeholders, and work toward satisfactory resolution.
• Implement actions arising from customer feedback surveys and NPS insights in consultation with the regional manager.
• Introduce approved offers and solutions that support sales growth while also improving cost efficiency and profitability.
• Act as an escalation point for customer concerns, especially for important relationships, and help resolve grievances.

Operational effectiveness

• Promote efficient processes across the full customer lifecycle, from sourcing and approval through servicing and collections.
• Oversee local distribution across channels and work with senior partners and stakeholders to keep operations running smoothly.
• Improve turnaround times and process efficiency by coordinating with Risk, Operations, and Sales Governance teams.
• Support high performance through business tracking, client engagement, productivity monitoring, and hands-on guidance.
• Implement better practices and streamlined workflows to strengthen productivity and overall business impact.

Cross-selling across ABC products

• Execute team activities and initiatives aligned to the cross-sell strategy agreed with the regional manager.
• Support adoption of the cross-selling plan through communication, training, and ongoing guidance for team members.

Team and internal stakeholder management

• Coach and develop team members to strengthen customer acquisition and engagement performance.
• Recommend team members for technical and behavioral learning programs and continue personal development efforts as well.
• Coordinate proactively with internal stakeholders to ensure cross-functional alignment and smooth execution of business goals.

Portfolio and risk management

• Work with Risk, Operations, and Sales Governance teams to follow risk controls and compliance mechanisms.
• Support credit approval activities by reviewing loan sanctioning, disbursement documentation, and related controls.
• Analyze branch and city MIS along with data analytics reports to assess financial risk.
• Maintain compliant sales operations and strong risk practices, including timely closure of PDD items and collections follow-up.
• Review account performance for institutional relationships, coordinate with Risk teams, and guide the team on delinquency matters.
• Train the team on early warning approaches to help reduce NPA risk and losses.
• Maintain structured MIS on NPAs and credit trends, and share inputs on risks that may affect portfolio quality.

Additional information

The job is based in Indore, Madhya Pradesh, India, and is a full-time on-site role.