Senior Area Sales Manager

About the Role

Our client is a prominent entity in the food and beverage sector seeking an experienced sales leader to head regional sales operations.

Key Responsibilities

• Achieve sales targets across Traditional Trade, Wholesale, and Discount channels in the assigned region.
• Provide management and mentorship to Sales Supervisors and field sales staff to ensure high-quality execution of sales strategies.
• Enhance distribution networks, increase outlet reach and numeric distribution, and improve in-store merchandising and execution.
• Optimize route efficiency, improve productivity of van sales, and enhance territory management.
• Oversee regional collections and maintain discipline in credit management, collaborating closely with Finance to boost cash flow.
• Establish and maintain robust relationships with distributors and key clients ensuring superior service.
• Analyze market trends and competitor activities to pinpoint growth opportunities for sustainable development.
• Provide accurate sales forecasts, reports, and conduct thorough business reviews.

Candidate Profile

• Minimum of 8 years experience in FMCG sales with significant involvement in Traditional Trade and Wholesale channels within Saudi Arabia.
• Demonstrated success managing van sales teams and handling direct distribution channels.
• Comprehensive knowledge of route-to-market strategies, van sales operations, customer development, and collections management.
• Strong commercial acumen combined with proven leadership, coaching skills, and execution proficiency.
• Proficiency in Arabic is strongly preferred.