Senior Analyst, App Marketing

About Agoda

Founded in 2005 by two travel enthusiasts, Agoda has grown into a global travel platform under Booking Holdings, connecting millions to hotels, flights, and experiences worldwide. With a diverse workforce of over 7,000 employees from 90 countries, Agoda fosters a culture driven by data and technology innovation.

About the Team

The Performance Marketing Team at Agoda is a world-renowned group specializing in data-centric online marketing strategies that enhance customer lifetime value. This team combines experts in analytics, marketing strategy, and data science, promoting creativity, data-driven decision making, and cutting-edge technological solutions.

Role and Responsibilities

• Conduct experiments and optimize marketing campaigns across platforms such as Google, Bing, TripAdvisor, and Trivago, adjusting ad structures, bidding, and pricing strategies based on results.
• Develop predictive models and analyze large datasets from experiments, including assessing the impact of major TV campaigns and pricing elasticity to guide product implementation roadmaps.
• Create dashboards and perform detailed analysis to monitor performance, extract insights, identify growth opportunities, and present findings to stakeholders.

Qualifications and Skills

• Bachelor’s degree or higher from a top university in quantitative disciplines like computer science, mathematics, engineering, business, or related fields.
• Minimum of four years’ experience in data analysis roles within consulting, investment banking, private equity, or fast-growing global tech companies.
• Proficiency in data analysis tools and programming languages such as SQL, SAS, R, Python, SPSS, VBA, and visualization software including Tableau or Power BI.
• Strong English communication skills, both verbal and written.
• Ability to quickly make data-driven decisions and take ownership to influence impactful outcomes.
• Exceptional organizational capability, meticulous attention to detail, and ability to work independently.

Additional Desired Skills

• Background in digital marketing or e-commerce sectors.
• Experience applying A/B testing and similar experimental methodologies.
• Strong presentation and negotiation abilities.

Equal Opportunity and Other Information

Agoda is an equal opportunity employer dedicated to fostering an inclusive environment recognizing diverse backgrounds and perspectives. Employment decisions are based solely on merit and qualifications without discrimination. Applicants’ data will be retained for future recruitment consideration unless removal is requested. The company does not engage with unsolicited agency representations and reserves rights regarding candidate contacts from such sources.