Job description

About the Role

This position is offered by a partner company managing all applications and follow-up steps, seeking a Senior Account Based Marketing Manager located in Germany. This role emphasizes strategic leadership in marketing, aimed at building and scaling account-based growth initiatives for a top technology platform. It is designed for a creative and analytical marketer who transforms market data into targeted engagement with high-value accounts, developing tailored campaigns, impactful experiences, and fostering strong relationships with leading consumer app businesses.

Partnering closely with sales, content, product marketing, events, and revenue operations teams, you will influence the evolution of ABM strategy, integrating strategic thought, practical implementation, and AI-driven workflows to generate high-quality pipelines.

Key Responsibilities

Develop and expand the strategic engine for engaging prioritized, segmented, high-value accounts across key consumer app categories.
Conduct in-depth account research analyzing business models, monetization, challenges, market trends, hiring activities, and growth prospects.
Design and implement personalized 1:1 and broad ABM campaigns delivering valuable, customized experiences over conventional marketing.
Create account-specific tactics such as personalized content, benchmarking reports, landing pages, events, workshops, and executive engagement initiatives.
Collaborate with sales to convert insights into actionable strategies, enhancing discussions and speeding pipeline growth.
Develop and refine AI-powered, go-to-market workflows for researching accounts, executing campaigns, reporting, personalization, and enabling sales teams.
Define and monitor ABM success metrics including account engagement, generated meetings, opportunities, assisted pipelines, and account quality.
Work alongside content, product marketing, events, and revenue ops to deliver integrated account-based programs.
Gather customer feedback and market insights to better positioning, messaging, and engagement with major accounts.
Continuously improve ABM frameworks, processes, and campaigns to build a scalable growth engine.

Qualifications and Skills

At least 5 years experience in demand generation, account-based marketing, integrated campaigns, or similar go-to-market roles.
Demonstrated ability to develop pipeline through targeted account engagement and high-quality ABM projects.
Deep knowledge of account segmentation, personalization, campaign creation, and revenue-oriented marketing.
An AI-first perspective with proficiency in utilizing AI tools for research, creation, automation, analysis, and marketing process optimization.
Combination of strategic insight and practical experience across content, campaigns, tools, data management, and sales enablement.
Strong analytical capability to define, track, and report marketing performance indicators.
Comprehensive understanding of consumer technology sectors including mobile apps, subscriptions, SaaS, or developer products.
Excellent communication and collaboration skills to work effectively with sales, product, content, and executives.
Creative judgment to ensure campaigns are authentic, personalized, and aligned with customer needs rather than generic or overly automated.
Familiarity with Salesforce, Clay, 6sense, or similar marketing and sales platforms is advantageous.
Additional advantages include knowledge of subscription growth, conversion optimization, pricing strategies, app monetization, lifecycle marketing, or developer ecosystems.
Experience organizing executive events, roundtables, workshops, or account-based experiences is a plus.

Benefits

Competitive equity offerings in a fast-growing tech company backed by prominent investors.
Work fully remotely with flexible arrangements.
Opportunity to collaborate with an international team across multiple countries and time zones.
Flexible paid time off encouraging work-life balance and personal wellbeing.
Allowance for setting up an effective home office space.
Annual budget for learning and professional development.
High autonomy with ownership over strategy and influencing company growth.
Chance to design innovative marketing programs leveraging AI-powered workflows and cutting-edge technologies.
A collaborative corporate culture focused on customer obsession, creativity, ownership, and continuous improvement.

Additional Information

This role operates in a remote-first environment with significant ownership. Applications are processed using AI-matching technology for fair and rapid review, with final hiring decisions made by humans. Data privacy and AI usage policies respecting GDPR are integral to the recruitment process.