Salesforce Marketing Cloud (SFMC) Technical Lead

Role Overview

This position is for an accomplished Salesforce Marketing Cloud technical leader who will evaluate the current SFMC setup and guide the move to a new marketing automation platform. The work requires close coordination with implementation partners, business teams, and other stakeholders to deliver a migration that is scalable, secure, and operationally efficient.

Key Responsibilities

• Perform a detailed technical review of the existing SFMC environment, covering Business Units, Journeys, Automations, Data Extensions, integrations, APIs, CloudPages, templates, tracking, and consent management.
• Help shape the future architecture, including data ingestion flows, identity resolution, segmentation, campaign orchestration, and preference handling.
• Convert business goals and platform needs into technical migration requirements, solution blueprints, and execution tasks.
• Work with implementation partners so the migration aligns with established best practices, privacy requirements, and scalable global design standards.
• Determine which SFMC assets should be moved, rebuilt, archived, or retired.
• Advise on SFMC capabilities that should not be duplicated in the destination platform.
• Partner with Web Platform, Data, Privacy, Security, Analytics, and Regional MarTech teams to address dependencies and resolve technical challenges.
• Evaluate solution designs, delivery quality, testing approaches, and cutover planning.
• Create and maintain technical materials such as integration diagrams, migration runbooks, technical documentation, and operational handover notes.
• Lead the technical team through the full migration journey.

Requirements

• More than 10 years of experience is required.
• Hands-on expertise in Salesforce Marketing Cloud environments and migration programs.
• Strong understanding of SFMC architecture, data structures, automation, APIs, CloudPages, journey design, and tracking.
• Ability to design technical solutions and translate business needs into implementable migration work.
• Experience working with cross-functional teams and external implementation partners.
• Knowledge of privacy, consent, identity management, and secure data handling practices.
• Capability to review designs, testing plans, and deployment or cutover strategies.
• Immediate joining is required.
• Permanent position.

Additional Information

The company is a CMM Level 5 IT organization based in Hyderabad, India. The role is open to any graduate candidate.