Sales Officer - Food Service

About Zydus Wellness

Zydus Wellness is an Indian consumer wellness company founded in 1988 with a global presence. It works across health, skincare, and nutrition, and began its journey with Sugar Free, India’s first zero-calorie sugar substitute. Today, its portfolio includes brands such as Complan, Glucon-D, Everyuth, and Nutralite. The company supports millions of families, works with dairy farmers and MSMEs, and focuses on research-led innovation, product quality, and efficient supply chain operations. It is headquartered in Ahmedabad and Mumbai, operates manufacturing and co-packing facilities across multiple countries, and serves customers in more than 25 countries.

Role Overview

The Sales Officer - Food Service role is responsible for growing primary and secondary sales within the Food Service / HoReCa channel in the assigned territory. The position reports functionally and administratively to the Area Sales Manager - FS and is an individual contributor role.

Core Responsibilities

• Drive primary sales through RDS and secondary sales across the assigned market.
• Focus on profitable growth by understanding commercial terms, margins, and related calculations.
• Maintain stock at the RDS point according to company standards.
• Identify untapped food service towns and appoint RDS partners where Zydus does not yet have a presence.
• Oversee product distribution through the RDS, PSM, and ADI support structure.
• Visit institutional buyers regularly, including hotels, restaurants, bakeries, cafes, and similar food service accounts.
• Build working relationships with F&B managers, purchase managers, and chefs.
• Understand account needs, run demonstrations and sampling activities, and secure business through regular supply channels.
• Explore opportunities in additional institutional segments such as schools and corporate canteens.
• Coordinate with RDS and branch teams on collections, claims, and other commercial matters.
• Keep the organization updated on competitor launches, pack changes, schemes, pricing, customer base, and market activity.
• Study sales performance and historical trends to support ongoing decisions.
• Guide and develop RDS, Pilot Sales Man, and Account Development In-charge resources to build a strong team.
• Support resolution of third-party resource queries and issues.

Key Deliverables

• Achieve assigned sales targets in revenue, order volume, or new account count.
• Acquire new clients and strengthen relationships with existing customers.
• Expand the company’s reach into new territories, segments, and product opportunities.
• Maintain strong customer relationships to encourage repeat business and loyalty.
• Promote product knowledge effectively to match customer needs.
• Coordinate ordering, delivery, and logistics to ensure smooth execution.

Requirements

• Minimum 2 to 3 years of experience in institutional sales, preferably within FMCG.
• Strong command of English and a regional language for effective communication.
• Good understanding of institutional sales practices and sales fundamentals.
• Hands-on experience with Sales Force Automation (SFA).
• Exposure to RDS management, including ROI considerations.
• Result-oriented mindset with analytical thinking.
• Initiative-taking approach with solid negotiation and problem-solving ability.
• Clear written and verbal communication skills.

Education

Graduate degree required; MBA is preferred.

Additional Information

This position is based in Bengaluru, India. It is a full-time, onsite role in the Food Service / HoReCa segment. The role is intended for one individual contributor, with a salary range of INR 5,00,000 to INR 9,00,000 per year.