Sales Officer - Field Sales in Adhesives and Hardware Distribution

About Rathi Adhesive Pvt Ltd

Rathi Adhesive Pvt Ltd is a distinguished manufacturer specializing in premium adhesives for woodworking, parqueting, and lamination among other sectors. Established to deliver innovative bonding solutions, the company offers both solvent-based and water-based adhesives made from carefully sourced raw materials. With a modern manufacturing plant and a skilled team, Rathi Adhesive ensures superior product quality and dependable service. Besides manufacturing, the firm imports adhesives such as tapes, cyanoacrylate, SBS, and rubber adhesives, providing comprehensive bonding solutions utilized widely in the furniture, woodworking, and parqueting industries. The company upholds strict quality, safety, and environmental standards backed by certifications from recognized authorities.

Role Summary

We are seeking a motivated and field-driven Sales Officer (SO) to intensify our sales activities and brand reach at the grassroots level. This role acts as the key liaison for our retail network, dealers, and influential local stakeholders across multiple clusters in India, including Araria, Purnia, Patna, Muzaffarpur, Darbhanga, and more.

Key Responsibilities

• Implement daily route plans to visit hardware stores, retail outlets, and dealers systematically.
• Generate and enter secondary sales orders via the mobile Rathi Reporting App and ensure efficient distribution and stock replenishment.
• Monitor the stock levels, product availability, and brand visibility at sales points.
• Conduct userbase meetings with local applicators and contractors to strengthen brand loyalty and communicate ongoing schemes and product benefits.
• Identify and convert new retail counters in underserved areas while ensuring effective POS branding and local promotional activities.
• Maintain real-time reporting of daily sales activities, check-ins, check-outs, expenses, and market feedback including competitor movement and pricing.

Candidate Profile

• Graduation in any discipline is required (e.g., B.Com, B.Sc, B.A., BBA).
• 1 to 4 years of experience in channel sales, retail distribution, or field sales, preferably in building materials, FMCG, or hardware sectors.
• Must be familiar with the local route geography or be a resident of the area applied for.
• Smartphone proficiency is essential to operate sales and reporting applications daily.
• Possession of a valid driving license and ownership of a two-wheeler is mandatory due to extensive field work.
• Strong interpersonal, negotiation skills and high motivation to meet targets independently.

Compensation & Benefits

• Competitive base salary with performance-driven incentives.
• Allowance for fuel and daily travel expenses.
• Professional training and defined career advancement opportunities within the sales department.