Sales Officer

Job Overview

We seek motivated, energetic, and goal-driven individuals for the role of Sales Officer (SO) in the Health & Wellness, Nutraceutical, and FMCG industry, stationed in Barasat, West Bengal. Reporting directly to the Area Sales Manager, this role demands a focus on meeting sales objectives, expanding market presence, and fostering relationships with retailers and distributors within the designated territory.

Key Responsibilities

• Attain specified monthly and quarterly sales goals for the assigned area.
• Recruit, oversee, and maintain relationships with distributors, retailers, and channel partners.
• Enhance product availability and visibility across channels such as General Trade, Modern Trade, and pharmacies.
• Make frequent market visits to drive secondary sales and improve market penetration.
• Forge strong rapport with key customers, distributors, and retailers.
• Keep track of competitor actions, pricing strategies, promotional schemes, and overall market trends.
• Ensure successful implementation of promotional campaigns, brand branding, and merchandising efforts.
• Manage stock levels, ensuring optimal inventory at distributor locations.
• Gather market feedback and provide strategic insights to the management.
• Prepare comprehensive reports such as daily sales logs, beat plans, and market intelligence summaries.
• Ensure punctual collection of dues and maintain positive business relationships.

Candidate Profile

• Minimum education: Bachelor’s degree in any field.
• A solid experience level of 2–3 years in FMCG, nutraceuticals, healthcare, ayurveda, wellness, or consumer products sectors.
• Proficient understanding of channel sales and distribution management.
• Excellent communication and negotiation capabilities coupled with strong relationship management skills.
• Self-driven and capable of working autonomously to hit sales targets.
• Knowledge of local market dynamics and retailer networks is desirable.
• Willingness to travel within the assigned territory is mandatory.