Sales Manager, Techno-Commercial – Hydraulic Cylinders (Project Segment)

About the Company

The organization is a hydraulic cylinder design and manufacturing business with more than five decades of experience. It is known for engineering capability and dependable manufacturing, and is now strengthening its commercial engine to deliver faster customer response, stronger application support, and more value-added solutions.

Role Overview

This is a hands-on leadership position for a techno-commercial sales professional who can grow project-based hydraulic cylinder business, develop and guide a sales and service team, and support a transition toward products with deeper engineering content. The role combines business development, solution selling, team building, and account accountability.

Work Location and Travel

The position is based in Hyderabad at the plant, with frequent travel across India and to nearby countries.

Key Responsibilities

• Lead revenue generation for project-driven hydraulic cylinder sales across relevant segments such as mobile, industrial, defense, infrastructure, steel, and marine, as applicable.
• Identify, assess, and close project opportunities in India and neighbouring markets.
• Develop a robust sales pipeline with forecasting discipline and clear ownership of targets.
• Be accountable not only for order booking but also for profitability and margin quality.
• Increase the share of higher engineering-content offerings, including integrated manifolds, valving, electronic controls, and instrumentation for feedback or closed-loop systems.
• Monitor and improve the proportion of business coming from engineered solutions versus standard products.
• Work closely with design and engineering teams to convert customer application needs into differentiated, higher-margin solutions.
• Identify cross-sell and upsell opportunities within existing accounts to deepen engineering content per order.
• Set up, organize, and grow the sales and service function from the ground up.
• Hire, train, and mentor techno-commercial sales engineers and service staff.
• Create a performance-driven culture with goal setting, CRM discipline, account planning, and result ownership.
• Build a scalable sales capability that does not depend on one person alone.
• Visit customers frequently to understand applications and build lasting relationships with OEMs, EPC contractors, and end users.
• Represent the company in both commercial discussions and technical application conversations.
• Strengthen post-sales service and support to encourage repeat business and reference customers.
• Track customer needs, competitor activity, and market trends to keep sales and product strategy relevant.
• Share structured market feedback with design, engineering, and manufacturing teams.

Requirements

• 8 to 15 years of experience in techno-commercial sales within hydraulic cylinders, hydraulic systems, fluid power, or similar capital equipment segments.
• Experience selling engineered or project-based products rather than only standard catalogue items.
• Exposure to manifolds, valves, electro-hydraulic controls, or instrumentation-based feedback systems is a strong advantage.
• Prior experience in building teams, training people, or setting up a sales/service function is highly desirable.
• Strong ability to combine engineering understanding with commercial negotiation.
• Ownership mindset with a strong focus on revenue, margin, and accountability.
• Ability to lead, coach, and develop a team effectively.
• Excellent communication, negotiation, and relationship management skills.
• Willingness to travel extensively within India and internationally.
• Comfort working in a legacy engineering environment while helping implement modern sales practices.
• B.E./B.Tech in Mechanical, Mechatronics, or Instrumentation Engineering is mandatory.
• MBA or an equivalent management qualification is preferred but not compulsory.

Eligibility

Applicants should hold a B.Tech or B.E. in Production and Industrial Engineering, Mechanical Engineering, or Manufacturing Engineering, and must be ready for a senior techno-commercial sales role with significant travel. Candidates with experience in hydraulic cylinders, fluid power, or capital equipment sales are the best fit.

What the Role Offers

• A leadership opportunity with ownership to build a sales and service function from the beginning.
• The chance to influence product mix and support a strategic move toward higher-value engineered solutions.
• Compensation aligned with experience, along with performance-based incentives linked to bottom-line contribution.
• A stable manufacturing platform with a long operating history and room to modernize and scale.

Key Performance Indicators

• Order booking value and growth across segments.
• Gross margin and profitability of the order book.
• Share of orders with higher engineering content such as manifolds, valving, electronics, and instrumentation.
• Hiring, training, and retention within the sales and service team.
• Customer satisfaction and repeat order rate.
• New customer acquisition across target segments and geographies.