Sales Manager

Job Summary

The primary goal of the Sales Manager is to maximize sales volumes, collection efficiency, and revenue realization by acquiring new orders, expanding the customer base, and implementing sales promotions alongside customer relationship management activities.

Context and Challenges

The Indian construction sector is experiencing significant growth, which is driving increased demand for Ready-Mix Concrete (RMC). This expansion is fueled by multinational companies collaborating with international consultants to implement projects focused on retail and medium-sized developments that are complex and have strict deadlines. RMC provides advanced technological solutions catering to these project needs. The role demands proficient sales and marketing capabilities to tap into this growing market and boost market share effectively.

Key Responsibilities

• Analyze lost orders and identify new customer opportunities to develop a prioritized market opportunity list.
• Prepare competitive proposals and presentations aimed at potential clients and high-priority retail and medium segment customers.
• Engage with customers and local competitor representatives to gather intelligence on pricing, incentives, and discounts.
• Frequently visit construction sites to establish strong relationships with site managers, project managers, influencers, and associated agencies, facilitating smooth operational execution.
• Coordinate with Customer Service Department (CSD) for new customer onboarding by assisting in creating SAP customer codes and data entry before initial dispatch.
• Ensure timely recovery of outstanding payments, manage defaulter cases including bounced cheques or legal issues, timely dispatch of invoices and credit/debit notes.
• Monitor daily customer-wise sales and collections to ensure prompt payment collection and regularly assess outstanding payments to identify critical customers and strategize receivables.
• Achieve sales targets conforming to defined KPIs and price constraints as outlined in the Standard Operating Procedures (SOP).