Sales Host

Company overview

Everlast Gyms is looking for a Sales Host to join its Stoke-On-Trent club. This position is scheduled for 40 hours per week and is focused on creating an excellent experience for guests, prospects, and members while supporting sales, retention, and day-to-day club standards.

The team values energy, ambition, service, and a strong passion for fitness. The business also highlights a culture of progression, learning, and high performance.

What the role involves

• Make every interaction with prospects, members, and visitors count by using it as an opportunity to support sales and retention.
• Actively work on membership growth through sales, renewals, upgrades, and additional spend across food and beverage, retail, and fitness products.
• Turn enquiries into memberships by handling objections confidently, understanding customer needs, and following up effectively.
• Help keep members engaged and retained by building relationships, spotting members who may be at risk, and suggesting suitable services or products.
• Lead personalised gym tours that connect the member’s goals with the club’s facilities and services, while identifying opportunities to upsell.
• Work toward and exceed both personal and club performance targets.
• Serve as a competent key holder when needed, including support with opening, closing, and shift cover.
• Learn and confidently use the membership software and other internal systems, with training provided.
• Represent the brand during fitness challenges, class concepts, and the Workout Wednesday initiative to increase participation and engagement.
• Support operational standards by helping maintain cleanliness, hygiene, and an excellent gym-floor appearance.
• Assist the Head Coach with gym resets and other fitness-related tasks as needed, both on and off the gym floor.
• Stay well informed about the club’s products and services.
• Manage member questions and complaints professionally, escalating issues to a manager where appropriate.

What kind of person fits best

• Confident, outgoing, and positive in approach.
• Comfortable handling administrative responsibilities.
• Highly motivated, ambitious, and eager to develop role-specific behaviours and capabilities.
• Open to learning and keen to take advantage of development opportunities to grow skills and career progression.
• Prepared to take on key-holder duties when business needs require it.
• Genuinely interested in fitness, sales, and customer service.
• Flexible with working patterns to meet business needs, including extra duties when required; weekend and bank holiday availability is essential.
• Driven by targets and focused on supporting sales and retention performance.

Benefits and additional details

• 20% discount across all facias.
• Eligibility for the Everlast Gyms Monthly Champions recognition programme.
• Free gym membership.
• Chance to deliver personal training sessions outside normal working hours.
• Opportunity to deliver group training classes with further training provided.

Culture and values

The organisation emphasises bold thinking, accountability, and relevance. Team members are expected to think quickly and fearlessly, take ownership of the basics and their results, and stay aligned with the needs of people, partners, and the wider world.