Sales Executive / Key Account Executive - Modern Trade

Role overview

This position focuses on driving modern trade sales in Dubai by managing existing accounts, developing fresh business opportunities, and ensuring strong product visibility in stores. The role combines field sales, account management, merchandising, reporting, and day-to-day sales administration.

Key responsibilities

• Develop sales from both new and current customers within the assigned territory, working toward or beyond monthly and quarterly targets.
• Handle the full sales process, starting with order capture and continuing through delivery coordination and post-sale support.
• Work with customers to obtain premium shelf and display placement for company products, while maintaining strong stock availability.
• Build durable customer partnerships that support repeat business, retention, and account growth.
• Track changing customer needs and communicate emerging demand so future products and services can be planned effectively.
• Observe competitor moves and share market intelligence to help the business stay competitive and aligned with customer expectations.
• Complete all sales-related paperwork and records accurately and on time.
• Keep customer activity logs current to support management reviews and decision-making.
• Represent the company professionally through strong personal presentation, appropriate conduct, and careful protection of the brand image.

Requirements

• Ideally, candidates should bring 2 to 3 years of FMCG modern trade sales experience.
• A valid UAE driving license is mandatory.
• Strong command of English, both spoken and written, is required.
• Arabic will be considered an advantage.
• Comfort working under ambitious targets in a fast-paced and demanding environment.

Personal attributes

• Approachable and self-assured communicator with solid verbal and written communication skills.
• Calm and composed when dealing with pressure or difficult situations.
• Highly self-driven, with strong administrative discipline and reporting capability.
• Energetic, inventive, and genuinely motivated by sales.

Additional information

The role is based in Dubai, United Arab Emirates and is a full-time, on-site position.