Sales Executive - BYD Brand

About Bright Motor Group

Established in 1982, Bright Motor Group is one of Ireland's prominent motor retailers, representing notable brands such as Ford, Hyundai, SEAT, Cupra, Volkswagen Commercial, Citroën, Suzuki, Peugeot, Opel, Leapmotor, DS, and BYD. The company operates nine showrooms near Airside, Swords, five at Navan Road, and a dealership in Bray, all conveniently accessible from Greater Dublin via the motorway network.

Role Overview

We are expanding our team and currently looking for an enthusiastic, self-motivated Sales Executive to promote the BYD brand at our Airside showroom. This role offers a fantastic opportunity to advance a career within a leading motor retailer.

Key Responsibilities

• Actively promote BYD vehicles and meet or exceed sales targets.
• Proactively sell new and used cars, optimizing profitability throughout the sales cycle.
• Provide exceptional customer service during the entire sales process.
• Adhere strictly to the Bright sales methodology.
• Maintain accurate and timely records of prospective and current customers, sales activities, and documentation within the CRM system, ensuring GDPR compliance.
• Consistently achieve daily, weekly, and monthly outbound prospecting call targets by using existing leads and other sources to boost sales.
• Explain finance options such as PCP, HP, and Leasing, collaborating closely with the Business Manager to meet retail finance penetration goals.
• Work alongside marketing, service, and the Business Manager to maximise customer engagement and retention.
• Effectively manage used car inventory ensuring timely preparation and visibility online.
• Develop comprehensive knowledge of BYD products, accessories, and competitor offerings.
• Engage in training initiatives aimed at continuous personal and dealership improvement.
• Ensure compliance with manufacturer brand standards, coordinating with the manufacturer regarding showroom point-of-sale and marketing materials.

Candidate Profile

• Proven experience in consistently achieving and surpassing sales targets.
• At least two years of experience in a goal-oriented sales environment.
• Certified and qualified to sell consumer and business finance products.
• A customer-centric approach paired with a motivated, result-focused mindset.
• Comfortable with digital tools and capable of creating and presenting content on camera for social media engagement.
• Outstanding communication, negotiation, presentation, and closing abilities.
• Experience using Dealer Management Systems and CRM software.
• Able to work autonomously as well as collaboratively within a team.
• Holds a full, clean driving license.

Benefits and Compensation

• Competitive salary package including base pay and commission.
• Company-provided vehicle.
• Structured training programs with manufacturer accreditation.
• Opportunities for advancement within Bright Motor Group.
• Supportive team culture and modern facilities.
• 21 days of basic holiday entitlement.
• Company pension scheme.
• Employee Assistance Programme for wellbeing support.
• Staff discounts and referral incentives.