Sales & Education Executive - UK & Ireland

About Huda Beauty

Huda Beauty, founded by Huda Kattan in 2013, is a rapidly expanding global beauty and media brand known for challenging conventional beauty standards and fostering a community built on kindness and innovation. Our mission centers around celebrating diversity and empowering beauty rebels worldwide.

Role Overview

The Sales & Education Executive will oversee the commercial success of their designated area by increasing in-store sales and delivering impactful educational programs and events. This role requires a dynamic individual to lead sales activities and upskill retail staff through tailored training initiatives.

Key Responsibilities

• Design and implement comprehensive in-store training programs, adapting materials to regional needs.
• Enhance the selling and artistry skills of beauty advisors through targeted coaching.
• Organize and manage large-scale training sessions including classroom and convention formats within the region.
• Establish and maintain robust partnerships with headquarters training teams.
• Provide training support for beauty advisors before and during promotional events to maximize effectiveness.
• Assist in coordinating PR masterclasses and control in-store product incentives and training kits with retail partners.
• Lead by example in driving sales on the shop floor while delivering outstanding customer service.
• Monitor and report on stock availability and tester conditions.
• Maintain stringent standards of product display hygiene.
• Analyze market trends and recommend potential sales opportunities for events and activities.
• Foster cooperative relationships with store managers to amplify brand presence.
• Support retail promotional activities and conduct consumer masterclasses.
• Collaborate with management to plan calendars and strategies for sales and education.
• Handle administration including recruitment, scheduling, training, and reporting for agency personnel.
• Evaluate effectiveness of sales and training programs and communicate insights to stakeholders.
• Document all store visits and outcomes related to sales and training, providing feedback to internal teams.
• Commit to extensive travel — up to 80% across the UK and Ireland, occasional travel to EU countries for events and trainings.
• Manage travel and expense budgets in accordance with company policies and schedules.

Candidate Profile

• At least five years of experience in beauty and retail sales environments.
• Proven expertise in delivering education and training in-store, classroom, and large-scale event settings.
• Prior experience with SEPHORA and Boots is highly preferred.
• Excellent communication skills in English, both verbal and written, coupled with strong organizational capabilities.
• Confidence and competence in public speaking to large audiences up to 150 attendees.
• Results-driven with the ability to thrive in fast-paced environments.
• Willingness to travel extensively (up to 80%) and work in-store four days per week, reserving Mondays for administrative duties.
• Proficient in Microsoft Office applications.

Work Schedule Example (Subject to Change)

• Week 1 & 2: Monday - Admin; Tuesday to Friday - London
• Week 3: Monday - Admin; Tuesday-Wednesday - Manchester; Thursday-Friday - Leeds
• Week 4: Monday - Admin; Tuesday-Wednesday - Sheffield; Thursday-Friday - London
• Week 5: Monday - Admin; Tuesday-Wednesday - Birmingham; Thursday - Coventry; Friday - London

Employee Benefits

• Monthly "Self-Love Day" granted at the company's discretion.
• Comprehensive premium medical and dental coverage for employees and their dependents.
• Monthly coaching sessions facilitated by an in-house success coach.
• Exclusive employee discounts across all Huda Beauty products.
• Flexible hybrid work arrangements combining home and office settings.
• Quarterly gifting of new products.

Equal Opportunity Statement

Huda Beauty is dedicated to cultivating a diverse and inclusive workforce and maintaining a discrimination-free work environment. Recruitment decisions are based solely on qualifications and merit without regard to race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disabilities, or veteran status. Reasonable accommodations are available upon request throughout the recruitment process.