Sales Director - Distributors EMEA

Company Overview

Sea to Summit has spent over 35 years creating outdoor equipment that supports confident adventure. From lightweight sleeping mats used on Everest to dry bags designed for long kayak journeys in Kimberley, the brand serves explorers around the world. Based in Perth, the company operates across Australia, China, the US, Germany, Switzerland and Sweden, with products available in more than 60 countries.

Role Summary

Sea to Summit is hiring a Sales Director for Distributor markets in EMEA. This position is responsible for steering growth across the region by shaping and delivering sales strategies with distributor partners. The role focuses on building sustainable revenue growth while staying aligned with the company’s wider commercial goals.

You will work closely with teams in Marketing, Sales, Finance and Operations to make sure sales plans are coordinated, practical and aligned to market needs and consumer expectations.

A key part of the position is managing the development, engagement and performance of major distributor relationships across multiple markets, ensuring partners receive the direction, resources and support needed to grow the brand successfully.

Key Responsibilities

• Create and roll out annual sales plans for distributor markets while taking ownership of revenue and margin targets.
• Strengthen distributor partnerships and oversee contracts, compliance matters and commercial agreements.
• Contribute forecasting inputs that improve demand planning accuracy.
• Guide and support a high-performing distributor sales team across regions.
• Spot and evaluate opportunities for new markets, channels and geographic expansion.
• Run distributor business reviews to measure results and agree on future priorities.
• Promote the use of digital B2B tools to improve sales process efficiency.
• Track inventory position and coordinate promotional or clearance actions when required.
• Prepare and present regular sales performance updates and forecasts for senior leadership.

Requirements

• A tertiary qualification in Business or a related field is preferred.
• At least 8 years of experience in a commercial leadership role, ideally in the outdoor or sporting goods sector.
• Demonstrated success managing distributors across several markets, preferably within multi-country EMEA operations.
• Strong commercial judgement with a history of driving revenue and margin growth through distributor channels.
• Excellent people skills and the ability to build trusted relationships across different cultures, markets and internal teams.
• Sound knowledge of the outdoor or sporting goods market and distributor-based routes to market.
• Outdoor industry background and hands-on experience working with distributors are essential.
• Capability to manage relationships across 15+ markets.

Additional Information

• The position can be based anywhere within EMEA, with regular travel to Bielefeld.
• The team is described as collaborative and positive, with a work environment people genuinely enjoy.
• Employees receive a generous discount on company gear.
• This is an opportunity to join a global outdoor brand that continues to expand internationally.
• Sea to Summit is an equal opportunity employer and welcomes applicants from all backgrounds and lived experiences.
• If you require adjustments during the hiring process, the company is open to supporting you.