Sales and Retention Manager

Role overview

As a Sales and Retention Manager at Everlast Gyms, you will take ownership of membership growth, member retention, and the overall development of the live member base. Reporting to the General Manager, this is a full-time leadership position where you will guide sales activity, support the wider club team, and help ensure a smooth member experience from the very first visit onwards. In this role, you will represent sales excellence for the club, set the pace through your own example, put effective plans into action, and nurture strong relationships within the gym and across the local community.

Key duties

• Champion the FUNDAMENTALS sales process and coach the team so they can perform strongly.
• Increase new member sales while protecting and improving retention of current members.
• Take responsibility for the club activity planner and make sure initiatives are properly planned, delivered, and effective.
• Create fresh lead-generation approaches for both internal and external audiences.
• Track dashboards and KPI performance, share meaningful insights with the team, and help keep targets on track.
• Grow all revenue streams, including memberships, products, and secondary spend, to support profitability.
• Prepare and present monthly sales updates to the wider management group.
• Develop local business relationships and pursue #WeMoveBusinesses opportunities.
• Set the standard on the reception desk and gym floor in a highly member-focused role.
• Participate in national campaigns such as #WorkoutWednesday and #WeCommunicate.
• Offer clear, constructive feedback to colleagues to help improve their performance and growth.
• Support the General Manager with operational areas such as health and safety, facilities, maintenance, recruitment, and site presentation.

What we are looking for

We are seeking someone who is enthusiastic about health, fitness, and wellbeing, and who can motivate and develop a team with confidence. The right person will bring a strong sales and retention mindset, a results-oriented approach, and excellent communication and people skills. You should be able to adjust your style for different audiences, stay positive and practical under pressure, and show ambition to grow further into leadership. Flexibility to work evenings, weekends, and Bank Holidays is also essential to meet business needs.

Additional information

Frasers Group describes this as an opportunity for people who are bold, fast-moving, and comfortable pushing boundaries. The role is positioned as a chance to gain significant experience and strong rewards.

Benefits and rewards

• Complimentary gym membership.
• 20% discount across all Frasers Group brands.
• Eligibility for the Fearless 1000 Bonus Scheme.
• Monthly Frasers Champion awards, with winners receiving double their salary for that month.
• Recognition through Everlast Gyms Monthly Champions.
• Training support and funded qualifications, including Level 3 and Level 5 Management and Leadership qualifications.
• Opportunities to build fitness knowledge through product training, along with chances to deliver PT and group training.

Working principles

• Think without limits: move quickly, think boldly, and bring the team with you.
• Own it and back yourself: take responsibility for the fundamentals, your role, and the outcomes.
• Be relevant: stay aligned with people, partners, and the planet.