Sales and Retention Manager

Role overview

As the Sales & Retention Manager, you will be accountable for increasing membership numbers, improving member retention, and keeping the club’s active member base growing. In this leadership position, you will report to the General Manager, guide the sales approach across the team, and help ensure each member enjoys a smooth experience from their first visit onward. You will represent sales excellence within the club, lead by example, apply effective growth tactics, and nurture strong connections both inside the gym and with the local community.

Key responsibilities

• Promote and implement the FUNDAMENTALS sales process, while coaching and training the team to deliver strong performance.
• Generate new membership sales and protect retention among current members to grow the active member base.
• Take ownership of the club activity planner, making sure initiatives are thoughtfully planned, executed, and effective.
• Design and apply inventive lead-generation approaches across internal and external channels.
• Track dashboards and KPIs, share practical insights with the team, and help ensure performance goals are achieved.
• Drive revenue across memberships, products, and secondary spend to support overall profitability.
• Prepare and present monthly sales updates to the wider management team.
• Build local business relationships and develop #WeMoveBusinesses opportunities.
• Work visibly on reception and the gym floor in a member-facing leadership capacity.
• Support national campaigns such as #WorkoutWednesday and #WeCommunicate.
• Give clear, constructive feedback to colleagues to help improve their capability and results.
• Assist the General Manager with operational duties, including health and safety, facilities, maintenance, recruitment, and presentation standards.

Candidate profile

You should be genuinely interested in health, fitness, and wellness, and bring a strong leadership style with the ability to motivate and coach others. A clear focus on sales and retention, along with a results-oriented mindset, is important for success in this role. You will need excellent communication and people skills, with the flexibility to adjust your approach for different audiences. The ideal candidate remains positive, practical, and resilient when under pressure, while also being ambitious and eager to grow into broader leadership responsibilities.

Working pattern

This is a full-time onsite role. You must be willing to work evenings, weekends, and Bank Holidays as required by the business.

Benefits and rewards

• Complimentary gym membership.
• 20% discount across all Frasers Group brands.
• Eligibility for the Fearless 1000 Bonus Scheme.
• Monthly Frasers Champion awards, with winners receiving double their salary for that month.
• Recognition through Everlast Gyms Monthly Champions.
• Training support and funded qualifications, including Level 3 and Level 5 Management & Leadership courses.
• Opportunities to deepen fitness knowledge through product training, plus the possibility to deliver PT and group training.

Company values

The organisation encourages a fearless, fast-moving mindset and expects people to think creatively, take ownership of their responsibilities, and stay relevant to colleagues, partners, and the planet.