Sales and Marketing Manager

About the Company

Hylink is an international integrated marketing, advertising, and brand communications business that began in China and now operates across a wide global network. The Australian arm partners with major brands throughout the Asia-Pacific region, with particular strength in automotive, mobility, technology, and consumer markets.

About the Opportunity

Hylink Australia is expanding and is looking for a seasoned Sales and Marketing Manager to steer sales direction, marketing planning, client expansion, and automotive sector development in the Australian market.

Role Overview

This senior leadership position is focused on creating and executing sales and marketing plans that help grow Hylink Australia’s presence, especially within automotive brands, vehicle makers, distributors, and dealer networks.

The role calls for deep experience in automotive sales, marketing strategy, dealer network expansion, brand growth, digital transformation, and stakeholder engagement. You will work alongside local leaders, international teams, clients, and external partners to strengthen commercial performance and improve market position.

Key Responsibilities

• Design and roll out sales and marketing strategies that expand the company’s automotive client base and market reach.
• Lead business development efforts with vehicle manufacturers, distributors, dealer groups, and other automotive industry partners.
• Spot growth opportunities in automotive, EV, mobility, and adjacent sectors.
• Develop and maintain senior-level relationships with automotive clients, dealer investors, distributors, media partners, and industry stakeholders.
• Manage sales planning, client growth initiatives, market research, and commercial proposals.
• Create integrated marketing approaches that strengthen brand visibility, customer engagement, lead generation, and conversion outcomes for automotive clients.
• Advise clients on dealer network growth, retail marketing, customer journey optimisation, and digital sales transformation.
• Coordinate with internal teams to deliver campaigns, digital media activity, content plans, social media execution, and performance reporting.
• Review market movements, competitor activity, consumer trends, and dealer results to guide data-led sales and marketing decisions.
• Support digital tools, CRM initiatives, private-domain marketing, lead handling, and customer retention strategies.
• Prepare forecasts, marketing plans, management reports, and strategic recommendations for senior leadership and overseas headquarters.
• Guide and mentor sales, marketing, and client service team members to ensure high-quality delivery and strong commercial outcomes.
• Facilitate cross-border communication between Hylink Australia, global teams, and Asia-Pacific automotive clients.

Requirements

• Bachelor’s degree or above in Marketing, Business, Management, Commerce, or a closely related field.
• At least 5 years of senior-level experience in sales and marketing management, ideally in the automotive sector.
• Strong experience in automotive sales, dealer network management, brand marketing, customer growth, or digital transformation.
• Proven background working with vehicle manufacturers, distributors, dealer groups, or automotive retail networks.
• Ability to build sales strategies, marketing plans, market-entry plans, and growth initiatives.
• Solid understanding of automotive consumer behaviour, dealer operations, lead generation, and customer lifecycle management.
• Experience leading teams, managing budgets, handling stakeholders, and delivering on commercial performance targets.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical skills with the ability to use market data, sales performance data, and customer insights for decision-making.
• Experience in multinational organisations or cross-border reporting environments will be an advantage.
• Mandarin proficiency will be highly regarded because of the company’s Asia-Pacific client base and Chinese parent organisation.
• Applications should include a current resume and a cover letter that addresses the role’s key requirements, with particular emphasis on automotive sales, marketing, and dealer network experience.
• Australian citizens and permanent residents are strongly encouraged to apply.

What We Offer

• A senior leadership position within a growing international marketing business.
• The chance to work with leading automotive and mobility brands.
• Exposure to cross-border work across Australia, China, and the wider Asia-Pacific region.
• A dynamic, entrepreneurial, and multicultural workplace.
• The opportunity to help shape Hylink Australia’s automotive sales and marketing growth direction.

Additional Information

This is a full-time, permanent role based in Sydney, New South Wales, Australia. The employer is an equal opportunity organisation and welcomes applicants from all backgrounds.