Retail Sales Manager, Footwear Department, Brown Thomas, Dundrum

About Kurt Geiger

Kurt Geiger is an inclusive footwear and accessories brand built around creativity and kindness. The company encourages people to express themselves confidently and authentically. With London as its inspiration, its in-house design teams have been creating distinctive shoes and accessories from the London headquarters for more than 50 years. The rainbow is the brand’s signature and reflects its energy, community focus, and celebration of individuality.

Role Overview

The Sales Manager acts as a strong representative of the brand and is responsible for leading the team, developing client relationships, and driving sales performance. This position focuses on building a high-energy selling environment while making sure customers receive a consistently excellent level of service.

Sales Focus

• Deliver agreed sales targets and support the department in meeting budget expectations.
• Build a service-led culture that keeps customer needs at the centre and helps the store exceed expectations.
• Maintain strong working relationships with the host store and concession partners.
• Use initiative and sound judgement to improve commercial results and overall business performance.
• Review brand performance regularly and use insights to make better business decisions.
• Help shape department growth in response to customer demand and business opportunities.
• Plan staffing effectively to maintain strong floor coverage during core trading hours.
• Ensure the team always meets presentation standards and follows model store guidelines.

Service Responsibilities

• Foster a customer-first environment and coach the team to build new client relationships while strengthening existing ones.
• Track test shop outcomes, CRM activity, and service action plans to ensure company service standards are consistently achieved.
• Promote a strong client-focused mindset so relationships are actively maintained and client books are well managed.

People Leadership

• Work with the General Manager to recruit new team members in line with Kurt Geiger recruitment policy.
• Make sure company and host-store policies are clearly communicated, understood, and followed.
• Invest time in developing team capability so individuals can perform to the best of their ability.
• Maintain constructive relationships with colleagues and the Group General Manager.
• Encourage unity and a positive working atmosphere across the floor every day.
• Communicate KPIs clearly and monitor performance through regular reviews while demonstrating effective leadership.

Operations

• Ensure company and host-store procedures are followed and passed on correctly to the team.
• Own the daily hygiene routine and make sure it is completed properly.
• Confirm that opening and closing checks are completed every day.
• Maintain a clear understanding of back-of-house and stockroom standards and operations.

KPIs and Performance Targets

• Meet sales targets aligned with company goals.
• Deliver host-store and company targets for sales, mystery shopper results, and productivity.
• Achieve retention and labour turnover objectives.
• Support payroll control targets.
• Keep audit results at +/- 0.3% or better.
• Meet event sales targets as a percentage of revenue.
• Achieve or exceed the 10% target for client book sales.

Requirements

• Currently employed at senior manager level in a high-turnover business.
• Experienced in managing large teams.
• Strong background in P&L responsibility and improving bottom-line contribution.
• Demonstrated ability to improve performance through people leadership.
• Strong relationship-building skills with both internal stakeholders and external partners.
• Experience in fashion-forward footwear, accessories, or fashion retail; luxury exposure is preferred.
• A professional presence that reflects a luxury, fashion-led brand.

Benefits

• Competitive base pay.
• Performance-related bonus structure.
• Pension scheme.
• Seasonal footwear benefits.
• Employee discount offers.

About Our Stores

The first Kurt Geiger store opened on London’s Bond Street in 1963. The brand now has broad international recognition, with more than 70 standalone stores across the UK and over 400 stores worldwide. In addition to standalone retail locations and pop-ups, the brand partners with many of the world’s leading department stores.

Values

We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | For Unity Against Racism.

Additional Information

Reference text: INDSM.