Retail Marketing Manager

Role Overview

In light of our expansion in the DACH region, we have an opportunity to create bold, distinctive, and impactful point-of-sale experiences. These experiences not only visually impress but also add real value on the shelves. Retail serves as our largest physical platform where design meets shopper behavior, and potent creativity can significantly influence visibility, initial purchases, and conversion rates. Every shelf, display, and activation presents a chance to stand out and attract new customers.

We are seeking a German-speaking Retail Marketing Manager based in Germany to oversee Huel's presence in the brick-and-mortar retail sector across the DACH market. This position operates at the intersection of design, shopper marketing, and sales. Your key duties include developing visually compelling retail assets and overseeing activation planning and performance to ensure our retail presence contributes directly to commercial objectives.

Key Responsibilities

• Full ownership of the conception and execution of all point-of-sale (POS) initiatives throughout DACH, ensuring brand conformity while differentiating from competitors.
• Creation of premium trade marketing toolkits customized for specific retail formats including supermarkets, drugstores, convenience stores, and specialty retailers.
• Design and production of trade, pitch, and sell-in materials such as shelf displays, POS stands, in-store signage, and retail-adapted packaging.
• Adaptation of global and regional campaigns as well as product launches into retail-ready creative solutions consistent with brand guidelines.
• Co-development and management of the DACH trade marketing and activation plan (including promotional calendars, launch windows, secondary placements) in collaboration with sales and field teams.
• Planning and execution of shopper activations, in-store events, and sampling campaigns from concept through completion.
• Collaboration with retail partners (e.g., REWE, Rossmann) to develop joint activation plans, including flyer and promotion scheduling.
• Planning and oversight of retail media initiatives at POS and within retail channels.
• Analysis of sales and ROS (Return on Sales) data alongside activation performance to derive actionable optimizations and ROI-focused reporting.
• Management of printing and production vendors with an emphasis on quality, speed, and budget adherence.

Candidate Profile

• Minimum of three years of professional experience in retail, shopper or trade marketing, or retail design, preferably in FMCG or food sectors, supported by a robust portfolio of in-store and POS projects.
• Fluent German language skills, both spoken and written.
• Solid foundational proficiency in English to effectively collaborate with UK-based teams.
• High design aptitude with meticulous attention to detail, proficient in Adobe Creative Suite tools (Illustrator, InDesign, Photoshop) and experienced with print-ready files.
• Demonstrable ability to translate brand and campaign concepts into commercially impactful retail executions.
• Sound understanding of retail environments and shopper behavior, recognizing how design enhances shelf visibility and conversion.
• Commercial awareness with a strong affinity for data, comfortable handling sales and ROS data, coupled with budget accountability experience.
• Experience in trade marketing and activation planning as well as managing promotions and events.
• Capability to manage projects end-to-end from concept through production to in-store rollout.
• Experience collaborating with external agencies, printers, and cross-functional internal teams.

Employee Benefits

• 30 days of annual leave.
• Complimentary Huel products to keep you well-fueled.
• Monthly gym membership subsidy of €50.
• Access to free individual therapy through Self-Space.
• Paid employee referral program.

Company Philosophy

We celebrate diversity as essential to our strength and creativity. Our culture embraces people from all backgrounds and experiences who bring unique perspectives, helping us innovate and create better products for a global community. We foster inclusivity, fairness, and belonging so that every team member can thrive and be heard, regardless of their origin or journey.