- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 4 weeks ago
- Work mode
- Work from home
- Eligibility
- Social media professionals with experience in community-building for local, premium, or luxury brands; candidates with familiarity with New York City culture and the pet community are preferred.
- Resume
- Required to apply
Job description
Role overview
This opportunity is suited to a social media professional who enjoys shaping online communities and strengthening long-term client relationships. The work centers on growing and refining Instagram and TikTok for a Manhattan-based dog brand with an approachable-luxury identity. The brand aims to feel warm, premium, and inclusive, almost like a digital clubhouse where dog owners are proud to belong.
The first engagement is a 30-day paid trial, with the possibility of continuing into a longer-term collaboration if the fit is right.
What you will do
- Produce and edit 15 polished video posts each month, aligned with the brand’s upscale but welcoming style.
- Publish three story updates every day to keep the audience engaged and active.
- Prepare content for weekly review so it can be assessed and refined.
- Handle community engagement by replying to comments and direct messages in a way that supports loyalty and retention.
- Work with supplied brand materials to maintain visual consistency and stay true to the existing identity.
What we are looking for
- Background in managing social media for local businesses or premium/luxury brands, especially where community growth and customer retention matter.
- Strong video editing ability and an eye for visual storytelling.
- Solid knowledge of Instagram and TikTok, including scheduling, engagement tactics, and performance analytics.
- Clear written communication skills and the ability to project a friendly, inclusive brand personality.
- Capacity to work on your own, deliver on deadlines, and adjust based on feedback.
- Familiarity with New York City culture and the local pet community is an advantage.
- A portfolio or examples showing previous community-focused social media work are required.
About the company
Twine is a freelance marketplace that connects freelancers, consultants, and contractors with organizations looking for creative and technology talent. The platform supports companies ranging from major enterprises to fast-growing startups as they scale globally.
Mission
The company’s mission is to help creators and businesses succeed in a freelance-first, AI-driven world.
Additional information
The initial engagement is a paid 30-day trial. A longer partnership may follow depending on performance and mutual fit.