Remote Social Media Manager – Fashion Brand

Role overview

This opportunity is for a social media professional to steer the online presence of a premium fashion accessories label with a feminine, considered design style. The position centers on shaping a polished visual identity and building content that appeals to a fashion-forward, style-conscious audience across Instagram and TikTok.

You will own the creative direction for the brand’s social channels, plan and publish consistent content, and support audience growth through strategic storytelling and influencer collaboration. The work is part-time and contract-based, making it a strong fit for someone who combines fashion sensibility with a solid understanding of current social media trends.

Content and channel management

• Plan and run the content approach for Instagram and TikTok.
• Publish 3 Instagram posts and 5 Instagram stories each week.
• Create 3 TikTok videos per week.
• Write bi-weekly newsletters to help expand and engage the subscriber list.
• Keep the publishing cadence consistent while adjusting content in response to trends and audience reactions.

Creative direction and brand storytelling

• Guide the look and feel of all digital content so it stays aligned with a chic, feminine brand identity.
• Develop engaging captions, stories, and video concepts that build awareness and desire for the brand.
• Maintain a cohesive visual language across posts, stories, newsletters, and videos.

Influencer and performance work

• Work with the internal team to shape and manage influencer marketing efforts.
• Track social media performance and use analytics to improve reach, engagement, and content effectiveness.
• Adapt the content plan based on data insights, platform best practices, and audience feedback.

Requirements

• Background managing social media for fashion, lifestyle, or comparable brands.
• A strong creative eye and the ability to tell stories visually in a refined way.
• Solid understanding of Instagram and TikTok trends, platform best practices, and analytics tools.
• Clear written communication and careful attention to detail.
• Ability to create content that reflects a chic, feminine brand personality.
• Experience with influencer outreach and digital marketing tactics.
• Comfort working independently in a self-directed, part-time contract arrangement.
• Availability to begin right away and keep to a steady posting rhythm.

About the company

The hiring company is a freelance marketplace that connects independent talent with businesses looking for creative and technical support. It works with both major enterprise brands and fast-growing startups, helping teams expand their capabilities globally.

Mission

The company’s purpose is to help creators and businesses succeed in a freelance-first environment shaped by AI.

Employment details

This is a part-time contract role. The position is remote and based in Canada.