Regional Sales Manager - Additives & Silicones

Role Overview

We are looking for an experienced Regional Sales Manager specializing in Additives and Silicones to lead growth within the mattress and associated industries. This position demands a blend of technical sales expertise, customer development, and strategic account management capabilities. The individual will analyze customer formulations, understand product applications, evaluate supplier relationships, and offer both technical advice and commercial solutions.

Key Responsibilities

• Gain in-depth knowledge of the company’s additives and silicone products, including their applications and value propositions.
• Assess customer formulations and production processes to uncover opportunities for enhancement and optimization.
• Study customers’ current vendor landscape to devise strategies for conversion and account expansion.
• Provide technical advice and application assistance during product trials and commercialization stages.
• Educate clients on product advantages related to performance, processing, quality, and sustainability.
• Maintain solid relationships with procurement, technical, R&D, production, and leadership stakeholders.
• Build and manage a strong sales pipeline, identifying new prospects and growing existing accounts.
• Structure and negotiate commercial agreements that foster long-term strategic partnerships.
• Utilize value-based selling to effectively position products against competing technologies.
• Collaborate with technical, product management, and marketing teams to support customer success.
• Monitor market trends, competitor actions, raw material developments, and evolving customer requirements.
• Represent the company at customer engagements, industry events, trade exhibitions, and technical seminars.
• Travel extensively within domestic and international markets to drive business development and strengthen customer relations.

Candidate Profile

Essential Qualifications and Skills:

• Demonstrated experience in B2B technical sales, application support, or business growth roles.
• Strong understanding of customer formulations, manufacturing workflows, and technical product applications.
• Capability to provide technical and commercial assistance to clients.
• Effective engagement with technical, operational, procurement, and senior management personnel.
• Excellent negotiation skills and proven relationship and account management experience.
• Commercially focused with experience in developing and managing long-term business agreements.
• Willingness and ability to travel frequently both domestically and internationally.

Preferred Industry Experience:

• Experience in polyurethane foam industry.
• Familiarity with additives and specialty chemical sectors.
• Knowledge of foam formulation and processing chemicals.
• Technical materials sales experience through B2B channels.

Education: Bachelor's degree in Chemical Engineering, Polymer Technology, Chemistry, Materials Science, Business, or related field is required. An MBA is favorable.

Key Competencies and Attributes

• Technical sales and consultative selling proficiency.
• Customer formulation analysis and application support expertise.
• Strategic account management and commercial negotiation skills.
• Customer education and product advocacy capabilities.
• Strong relationship building and market development aptitude.
• Analytical thinking and problem-solving orientation.
• Result-driven attitude and commercial acumen.

Ideal Candidate

The ideal professional will be technically adept with a proven history in sales within the mattress, foam, additives, silicones, or specialty chemical industries. This person should comfortably discuss formulation and manufacturing challenges with technical teams and also connect effectively with commercial stakeholders to cultivate enduring partnerships. The role requires balancing detailed technical consultancy, customer education, and strategic sales tasks, coupled with the readiness for frequent regional and international travel.