Regional Marketing Services Specialist

About the Role

The Regional Marketing Services Specialist will be responsible for coordinating and implementing marketing communications focused on B2B products across Southeast Asia, including Singapore, Malaysia, Indonesia, Thailand, Philippines, and Vietnam. Reporting directly to the Head of Department, this role is instrumental in aligning efforts between Digital and PR teams to strengthen the company’s brand presence in the region.

Key Responsibilities

• Partner with regional business units to develop and execute marketing strategies and content for new product launches.
• Collaborate with various internal teams to design and carry out integrated marketing plans, managing regional B2B campaigns aimed at boosting brand visibility, lead generation, and sales conversions.
• Create focused, engaging B2B content tailored for both offline and online channels.
• Organize and oversee B2B events to raise brand awareness throughout the region.
• Maintain strict compliance with brand guidelines across all marketing collateral.
• Monitor and report on key performance indicators related to B2B marketing to assess campaign effectiveness.
• Keep abreast of best practices and new developments in B2B marketing to ensure the company’s communication strategy remains competitive and innovative.
• Manage relationships with vendors ensuring projects are delivered on time, within budget, and according to communication standards.

Candidate Requirements

• Demonstrated experience in regional B2B marketing communications with a history of designing impactful campaigns.
• Excellent written and verbal communication skills to effectively craft messages for varied B2B audiences.
• Proficient in project management, capable of juggling multiple projects and meeting pressing deadlines.
• Strategic and results-driven approach toward developing marketing initiatives.
• Strong team player with effective interpersonal skills, experienced in cross-functional collaboration.