- Experience
- 3–5 yrs
- Salary
- —
- Openings
- 1
- Posted
- 1 month ago
- Work mode
- In office
- Education
- Graduate or Postgraduate
- Eligibility
- Graduate or postgraduate candidates with 3 to 5 years of relevant marketing experience can apply. Preference will be given to candidates based in or familiar with Ahmedabad and Gujarat, especially those with exposure to banking or financial services.
- Resume
- Required to apply
Where you'll work
Job description
Company Overview
HDFC Bank is one of India’s largest private-sector banks, with a customer base of more than 92 million. It operates through a broad network of 8,919 branches and 21,031 ATMs across 3,836 cities and towns. Founded in 1995, the bank focuses on product innovation, customer service, and a wide range of financial offerings such as loans, payments, and wealth management. After merging with HDFC Ltd in 2023, the institution expanded its housing finance capabilities and related services for both urban and rural customers. Through its CSR programme, Parivartan, it has supported initiatives in education, healthcare, and sustainable livelihoods, while continuing to advance financial inclusion, data security, and digital banking.
Role Summary
The Regional Marketing Manager will oversee branch-level engagement, retail marketing execution, alliances, and compliance within the assigned territory. The position is responsible for ensuring marketing initiatives are delivered effectively, stay aligned with regional priorities, and contribute meaningfully to business growth and brand value.
Key Responsibilities
- Develop and sustain strong working relationships with regional branches to understand local market requirements and support targeted marketing activity.
- Plan, coordinate, and deliver B2C and retail activations and events aimed at increasing customer footfall and acquisitions.
- Make sure local marketing plans remain consistent with the central brand direction and broader corporate objectives.
- Identify, negotiate, and manage local collaborations and strategic alliances to widen market presence and create business opportunities.
- Maintain strong adherence to internal processes, regulatory guidelines, and compliance requirements across all marketing activity.
- Work closely on regional and central campaigns, supporting major marketing initiatives and corporate programmes.
Skills and Competencies
The role calls for strong marketing execution, event coordination, vendor management, stakeholder communication, performance analysis, and compliance-oriented working. It also requires an innovative mindset, problem-solving ability, teamwork, adaptability, integrity, and confidence in presenting ideas and updates to leadership.
Preferred Background
Applicants should have a graduate or postgraduate qualification in Marketing, Business Administration, or a related discipline. Prior experience of 3 to 5 years in retail marketing, brand management, or experiential marketing is preferred, and exposure to banking or financial services will be an added advantage. Candidates familiar with the Ahmedabad and Gujarat market landscape are preferred.
Additional Information
This is a full-time, on-site role based in Ahmedabad, Gujarat, India.